Director of Digital Marketing & Brand Experience

Midwest Veterinary Supply, Inc.; Manchester (NH); À distance; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Medical, Dental and Vision insurance

401(k) plan

Paid holidays and PTO

Company events and celebrations

Résumé du poste

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead digital channels, including website, SEO/SEM, paid media, email, social, and analytics, in a remote capacity across the United States. In partnership with the VP of Marketing, you will develop plans to strengthen customer experience, increase awareness and engagement, support lead generation and conversion,

Qualifications

• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics.
• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent professional experience).
• B2B marketing experience; animal health or veterinary industry preferred.
• Certifications in Google Analytics, Google Ads or similar.
• Experience translating business objectives into integrated digital plans and managing budgets.

Responsabilités

• Lead digital marketing strategy and integrated campaigns across channels (SEO/SEM, paid media, email, social, web).
• Own digital performance metrics and optimize campaigns for awareness, engagement and conversion.
• Collaborate with Marketing Services, Brand Engagement, Sales and IT to align content and technology.
• Guide website experience improvements and data-driven optimization.
• Oversee team development, capacity planning and cross-functional prioritization.

Connaissances

Digital marketing leadership

Campaign strategy

Team leadership

Analytics and measurement

B2B marketing

Google Analytics/Google Ads certs

Cross-functional collaboration

Multi-channel marketing

Formation

Bachelor’s degree in Marketing/ Communications/ Business

Outils

Web analytics tools

Advertising platforms

CRM and marketing automation

CMS / content management systems

Description du poste

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead digital channels, including website, SEO/SEM, paid media, email, social, and analytics, in a remote capacity across the United States. In partnership with the VP of Marketing, you will develop plans to strengthen customer experience, increase awareness and engagement, support lead generation and conversion,