Director of Digital Marketing & Analytics

&Barr; Orlando (FL); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule (4 days in office, 1%0

Pet friendly

Flexible hours

401K with discretionary match

Paid time off

Volunteer time off

Paid holidays

Floating holidays

Maternity/Paternity leave

Summer Fridays

Gym membership reimbursement

Tuition reimbursement

Job summary

&Barr seeks a Director of Digital Marketing & Analytics to lead analytics across digital channels including web, display, video, CTV, search and social, and to oversee paid search and paid social campaigns.

The ideal candidate brings 10+ years in digital campaign management and analytics, strong reporting, and prior management experience; agency background is a plus. This role offers a hybrid in Orlando with competitive benefits.

Qualifications

• 10+ years in analytics, paid social and paid search.
• Experience with Datorama, DCM, GTM, GA, Google Ads & Facebook Business Manager.
• Advanced Microsoft Excel skills.
• Previous management experience; agency background preferred.

Responsibilities

• Drive analytics across digital channels including web, display, video, CTV, search and social.
• Lead, supervise and implement paid search and paid social campaigns.

Skills

Analytics experience

Paid social

Paid search

People management

Tools

Datorama

Google Campaign Manager (DCM)

Google Tag Manager

Google Analytics

Google Ads

Facebook Business Manager

Microsoft Excel

Job description

Who We Are

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida's oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida's Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 69 years in business, &Barr's headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency.

Check out our website to learn more about our work and team, https://andbarr.co/.

Why work with us?

• Voted Best Company to Work for in Florida by Florida Trend.
• Pet friendly work environment!
• Flexible work hours
• Hybrid schedule - 4 days in office, 1 remote
• Great location, right next to Lake Eola.
• Benefits include:
• Health, dental vision insurance -
• 401K with discretionary match
• Paid time off - 120 hours of paid time off given at the start of each year.
• Volunteer time off - 8 hours per quarter to support giving back to our community
• Paid holidays - 13 paid company holidays
• Floating holidays - 16 hours per year
• Maternity/Paternity Leave
• Summer Fridays!
• Gym membership monthly reimbursement
• Tuition Reimbursement

What We Are Looking For

We are looking for a Director of Digital Marketing & Analytics who will help drive analytics efforts across digital mediums, including web, display, video, CTV, search and social, and assist in leading, supervising and implementing paid search and social campaigns. The ideal candidate would have over 10 years of digital campaign management and analytics experience, as well as experience managing direct reports. Agency experience is preferred.

Required Qualifications

• 10+ years of combined analytics, paid social and paid search experience required.
• Experience in in Datorama, Google Campaign Manager (DCM), Google Tag Manager, Google Analytics, Google AdWords (certified) and Facebook Business Manager.
• Extensive knowledge of Microsoft Excel required.
• Previous management experience

Nice To Haves

• Agency experience