Digital Marketing Strategist

&Barr; Orlando (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401K with discretionary match

Paid time off

Volunteer time off

Paid holidays

Floating holidays

Maternity/Paternity Leave

Summer Fridays

Gym membership reimbursement

Tuition Reimbursement

Job summary

&Barr, a mid-size, Orlando-based advertising agency, seeks a Digital Marketing Strategist to oversee paid search, display, and video campaigns across Google, YouTube, Meta, LinkedIn and more. You will optimize performance, reporting, and cross-channel strategies to drive client goals.

The role offers a hybrid schedule (4 days in office, 1 remote), opportunities to work with national and international brands, and a collaborative, growth-focused team culture with a strong benefits package.

Qualifications

• 5+ years in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn.

Responsibilities

• Oversee paid search, display, and video campaigns across Google, Bing, and social platforms.
• Analyze performance, optimize budgets, and report insights to clients.
• Collaborate across teams to align strategy with client goals.

Skills

Digital campaign management

Paid search

Display advertising

Video advertising

Social platforms (Meta/LinkedIn)

Programmatic advertising

Analytical mindset

Deadline-driven

Job description

Who We Are

&Barr is a mid-size, full-service advertising agency providing integrated services, including strategy and branding; creative; public relations; account service; social media; traditional and digital media and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades. Celebrating 69 years in business, we're proud to be a local, independent, family-owned, multi-generational company.

• Would consider remote candidates

Who We Are

&Barr is a mid-size, full-service advertising agency providing integrated services, including strategy and branding; creative; public relations; account service; social media; traditional and digital media and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades. Celebrating 69 years in business, we're proud to be a local, independent, family-owned, multi-generational company.

Check out our website to learn more about our work and team, https://andbarr.co/.

Why work with us?

• Voted Best Company to Work for in Florida by Florida Trend.
• Pet friendly work environment!
• Flexible work hours
• Hybrid schedule - 4 days in office, 1 remote
• Great location, right next to Lake Eola.
• Benefits include:
  • Health, dental vision insurance - three levels of health plans to fit all health needs, including an HSA plan.
  • 401K with discretionary match
  • Paid time off - 120 hours of paid time off given at the start of each year.
  • Volunteer time off - 8 hours per quarter to support giving back to our community
  • Paid holidays - New Years Eve & New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, Christmas Eve and Christmas Day
  • Floating holidays - 16 hours per year
  • Maternity/Paternity Leave
  • Summer Fridays!
  • Gym membership monthly reimbursement
  • Tuition Reimbursement

What We Are Looking For

We are looking for an experienced Digital Marketing Strategist who will be entrusted with overseeing and enhancing the management of paid search, display, and video campaigns across Google, Bing, and various paid social platforms such as Facebook, LinkedIn, and other channels.

Required Qualifications

• Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.
• Thrives in high-pressure environments and excels under tight deadlines.
• Demonstrates exceptional self-motivation and capability to work independently.
• Proactively initiates tasks and fosters collaborative teamwork.
• Meticulous attention to detail and strong analytical skills.

Nice To Haves

• Agency experience.