Director of Digital Marketing

TBO Bank; Kansas City (MO); On-site; USD 80,000 - 120,000; Full time

Job summary

TBO Bank cherche un Directeur du Marketing Client pour diriger des initiatives visant à accroître l'acquisition et l'engagement client. Ce rôle implique le développement de stratégies marketing complètes à travers divers canaux dans un environnement axé sur la performance. Le candidat idéal aura une solide expérience en marketing digital et une capacité avérée à leader des équipes tout en collaborant à travers diverses fonctions. Rejoignez-nous pour influencer des stratégies de croissance et améliorer l'expérience client.

Qualifications

• Plus de 7 ans dans le marketing client ou digital.
• Solides compétences en gestion d'équipe et en collaboration interfonctionnelle.
• Connaissances approfondies en marketing de performance.

Responsibilities

• Développer et exécuter des campagnes marketing intégrées.
• Gérer des canaux marketing, y compris les médias payants et le marketing de contenu.
• Surveiller les KPIs de croissance, d'engagement et de rétention.

Skills

Leadership

Marketing digital

Analyse de performance

Tools

CRM tools

CDPs

Plateformes d'automatisation marketing

Job description

TBO Bank (AKA The Bank of Opportunity) has been serving customers from our hometown location in Orrick, Missouri. We’ve taken pride in building banking relationships that have spanned decades. Now we’re bringing “the feel” of hometown banking to a broader landscape. Our mission : to connect and empower in a way that is human, relatable and real. As we expand the reach of our relationships, you can feel secure working for a bank that just gets it. About the Role

We’re looking for a strategic and results-driven Director of Customer Marketing to lead initiatives focused on driving customer acquisition, engagement, and retention. This role will be responsible for developing and executing full-funnel marketing strategies across paid, owned, and earned channels, with a focus on growth, performance, and long-term customer value. The ideal candidate is a strong leader with a proven track record in customer-centric marketing, digital campaign management, and cross-functional collaboration.

Key Responsibilities Customer Growth & Acquisition Lead development and execution of integrated marketing campaigns to attract and convert new customers. Manage a mix of marketing channels including paid media, digital partnerships, lifecycle marketing, and referral programs. Drive data-informed decision-making to optimize performance and reduce customer acquisition costs. Customer Engagement & Retention Develop strategies to increase customer engagement, product adoption, and satisfaction. Oversee the execution of personalized communication across email, SMS, in-app, and other direct channels. Implement segmentation and lifecycle marketing strategies to nurture long-term relationships. Performance & Analytics Own key KPIs related to acquisition, retention, conversion, and customer lifetime value. Work closely with analytics teams to build attribution models and uncover actionable insights. Continuously test and iterate messaging, creative, and targeting to improve performance. Leadership & Collaboration Lead and mentor a high-performing team of marketers across customer and digital channels. Collaborate with product, technology, analytics, and compliance to ensure alignment across initiatives. Serve as a key voice in shaping the brand’s marketing strategy and go-to-market execution. Qualifications & Experience 7+ years in customer marketing, digital marketing, or growth marketing roles. Strong leadership experience, including team development and cross-functional collaboration. Deep knowledge of performance marketing, campaign execution, and customer lifecycle strategies. Experience managing multi-channel campaigns, budgets, and performance KPIs. Familiarity with customer data platforms (CDPs), CRM tools, and marketing automation platforms. Background in financial services, fintech, or regulated industries is a plus. Physical Demands : Regular requirements : Sit View computer monitors Talk Hear Stand Walk Use hands to type / handle / feel Reach with hands & arms

• TBO Bank is proud to have an inclusive culture committed to ensuring equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Why Join Us?

Lead with Purpose – Drive meaningful customer engagement in a mission-driven organization.

Make an Impact – Influence core growth strategies and customer experience initiatives.

Shape the Future – Help build a scalable, customer-first marketing function.

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