Director Digital Marketing D2C Growth

BluZinc; Los Angeles (CA); Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative health and wellness brand is on the lookout for a Director of Growth Marketing to spearhead their digital marketing initiatives. This remote role offers the chance to shape and execute a full-funnel growth strategy, directly impacting the brand's trajectory as it aims to scale from small to medium size. The ideal candidate will have a proven track record in D2C/B2C marketing, with expertise in customer acquisition and retention across various digital channels. If you're passionate about health and wellness and ready to drive meaningful change, this opportunity is for you.

Qualifications

• 3-5+ years of experience in growth marketing for D2C/B2C brands.
• Expertise in scaling high-growth brands through digital marketing.

Responsibilities

• Own and optimize key digital marketing channels for customer acquisition.
• Lead growth strategies to enhance ROAS and customer lifetime value.

Skills

Digital Marketing

Customer Acquisition

Retention Strategies

Paid Ads

eCommerce

Social Media Marketing

Email Marketing

Web Conversion

Job description

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We are seeking a Director of Growth Marketing, a remote USA-based position. Help build the future of health and wellness for an independent consumer brand with a global reach. Are you a proven D2C/B2C digital marketplace expert in growth marketing, with successful experience in Paid Ads, Web, eCommerce, Social, and Email? Have you helped spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that aims to grow from small to medium size over the next 3-5+ years, while staying true to its organic, natural, and low-intervention approach from Seed to Shelf to Prevention or Cure.

Why You?

• You’ve worked at a spotlight company for at least 3-5+ years (or two/three roles over the last 7-20 years).
• You’ve successfully scaled high-growth brands—driving revenue, profitability, and brand equity through best-in-class digital marketing strategies.
• You’re an expert in customer acquisition, retention, and lifetime value across Paid Ads, Performance Media, Web Conversion, DTC E-commerce, Social, and Email CRM.
• You thrive in entrepreneurial, fast-paced environments where your strategies directly impact growth.
• You understand health and wellness consumers, especially women, their mindset, purchasing behavior, and the importance of trust and credibility in natural supplements.

Your Impact

• Own and optimize all key digital marketing channels to scale customer acquisition & retention.
• Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
• Innovate & experiment—A/B testing, creative messaging, conversion rate optimization, and funnel building.
• Collaborate with a world-class leadership team and drive the brand’s transformation in the next phase of growth.

Ready to Lead, Do & Scale?

If you’re a Spotlight-caliber Growth Marketing professional ready to make a real impact in the health and wellness space, we want to hear from you.

Position Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing
• Industries: Manufacturing

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