Director of Digital Marketing

CommentSold; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Digital Marketing to lead their digital growth initiatives. This pivotal role involves developing comprehensive strategies across various channels, including social media, SEO, and email marketing. As a strategic leader, you will collaborate with C-suite executives to transform business objectives into impactful marketing campaigns while managing a significant annual budget. This position offers the opportunity to drive measurable results and influence the direction of marketing efforts in a fast-paced, innovative environment. If you are a results-driven leader with a passion for digital marketing, this role is perfect for you.

Qualifications

• 8-10+ years of experience in digital marketing with proven leadership skills.
• Strong understanding of consumer behavior and performance marketing.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Lead a global marketing team and manage a $3-5 million budget.

Skills

Digital Marketing

Campaign Optimization

Data Analysis

Social Media Marketing

SEO

Email Marketing

Performance Marketing

Lead Acquisition

Customer Engagement

Budget Management

Job description

Remote, based in India

CommentSold is looking for a high-impact Director of Digital Marketing to own and scale our digital growth. This role demands a strategic leader who not only drives performance but also takes full accountability for campaign execution, optimization, and results. As a key member of the marketing leadership team, you will work directly with the C-suite to turn business objectives into powerful, data-driven marketing strategies that accelerate revenue and market dominance.

In this role, you will

• Develop and execute comprehensive digital marketing strategies across social media (Instagram, TikTok, Facebook, LinkedIn, YouTube), Google Search, SEO, email marketing, and emerging channels.
• Own digital performance, ensuring all campaigns drive demand generation, lead acquisition, and customer engagement while aligning with revenue goals.
• Optimize campaigns through continuous testing of strategies, creatives, and landing pages to improve conversion rates and ROI.
• Leverage data and key performance indicators (KPIs) to drive insights, refine targeting, and make informed marketing investments.
• Provide clear, data-backed recommendations to the executive team.
• Collaborate closely with C-suite and cross-functional teams—including product, sales, and analytics—to ensure marketing initiatives align with business priorities.
• Stay ahead of industry trends and emerging technologies to keep CommentSold at the forefront of live selling.
• Manage a $3-5 million USD annual marketing budget, optimizing resources for maximum impact.
• Lead a global marketing team spanning India and the US, ensuring seamless execution, alignment, and collaboration.
  
  

Who You Are

• Proven leader with 8-10+ years of experience in digital marketing, driving high-impact campaigns and measurable results.
• Experienced in the US market, with a strong understanding of consumer behavior, paid social, search, and performance marketing.
• B2B and B2C marketing expertise, ideally in SaaS, eCommerce, or creator commerce industries.
• Strategic and execution-focused, with a data-driven mindset and a track record of optimizing campaigns for ROI.
• Analytical and results-driven, with expertise in performance marketing, conversion rate optimization, and audience targeting.
• Highly collaborative and influential, skilled at working cross-functionally with senior stakeholders.
• Agile and innovation-driven, thriving in a fast-paced, evolving environment.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development