Director, Digital Marketing (Bone)

THE HUMANE SOCIETY OF THE UNITED STATES; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative biotech firm is seeking a visionary Digital Marketing Director to lead transformative strategies in engaging healthcare professionals and patients. This role offers the chance to shape omnichannel marketing efforts, driving measurable results while fostering a culture of collaboration and continuous innovation. The ideal candidate will bring extensive experience in digital marketing, particularly within the biotech or pharmaceutical sectors. If you're ready to make a meaningful impact and thrive in a dynamic environment, this opportunity is perfect for you!

Benefits

Generous vacation time

Volunteer days

Long term incentive plans

Employee stock purchase plans

Employee wellbeing benefits

Fitness reimbursement

Tuition sponsoring

Professional development plans

Qualifications

• 10+ years in digital marketing, preferably in biotech or pharma.
• Proven track record of leading successful digital campaigns.

Responsibilities

• Drive digital strategy aligned with brand objectives.
• Design and execute high-impact, data-driven campaigns.
• Manage digital marketing budget and vendor relationships.

Skills

Digital Marketing Strategy

SEO

SEM

Data Analysis

Cross-functional Collaboration

Agency Management

Education

Bachelor’s degree in Marketing or related field

MBA

Tools

Veeva

Salesforce Marketing Cloud

Adobe

Advanced Marketing Cloud

Job description

Why Join Us?
Be a hero for our rare disease patients

At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. For us, this means going where other biopharma companies won’t go – challenging the status quo and creating a new model that advances our field so more patients and caregivers can benefit from life-changing treatments. We do this by following the science, applying a novel rapid development approach, making innovative medicines at fair and reasonable prices, and creating a collaborative ecosystem to reach patients in ways that are most meaningful for them. Our commitment and care for patients extends to our people, so culture is an essential cornerstone for Ultragenyx. We remain continuously focused on creating a supportive and inclusive environment of profound learning and growth – so employees can thrive in all areas of their lives, in and outside of work. Ultimately, we want to be an organization where we would be proud for our family, friends and children to work. If you want to have a meaningful impact, do the best work of your career, and grow a lot, both professionally and personally, come join our team.

Position Summary:

ultradedicated – Your biggest challenges yield rare possibilities

Trailblazing Digital Marketing leader ready to drive innovation in biotech. Ultragenyx is seeking a visionary Digital Marketing Director to shape and execute cutting-edge omnichannel and multichannel strategies that will transform the way we engage with healthcare professionals and patients. This high-impact, high-visibility role is perfect for a strategic thinker who thrives on collaboration, digital innovation, and delivering measurable results.

Work Model:

Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.

Responsibilities:

Strategic Leadership:

• Architect and drive a bold, future-forward digital strategy that aligns with Ultragenyx’s commercial and brand objectives.
• Lead the evolution of digital engagement, integrating cutting-edge tools, automation, and personalization strategies.
• Spearhead process improvements to enhance operational efficiency and maximize marketing ROI.

Campaign Design & Execution:

• Design and execute high-impact, data-driven digital campaigns that resonate with key audiences.
• Oversee content lifecycle management, ensuring seamless, compliant, and optimized distribution across platforms.
• Champion a customer-centric approach, leveraging behavioral insights to refine targeting and messaging.

Enablement & Collaboration:

• Lead and inspire stakeholders to embrace omnichannel excellence and adopt best-in-class engagement strategies.
• Act as a digital evangelist, facilitating knowledge-sharing and fostering a culture of continuous innovation.

Performance & Optimization:

• Establish a data-driven framework to define, track, and optimize key performance indicators (KPIs) across all digital initiatives.
• Leverage advanced analytics, market insights and real-time data to continuously refine campaign effectiveness and maximize ROI.
• Implement A/B testing, audience segmentation, and personalization strategies to enhance engagement and conversion rates.

Operational Excellence:

• Manage the digital marketing budget, overseeing third-party vendors and ensuring ROI-driven investments.
• Lead operational projects to deliver best-in-class digital initiatives on time and with maximum impact.

Requirements:

Education & Experience:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.
• 10+ years of experience in digital marketing, with a strong preference for biotech or pharmaceutical industry experience.
• A proven track record of leading successful digital marketing strategies and campaigns.

Skills & Expertise:

• Deep knowledge of multichannel and omnichannel marketing strategies and platforms.
• Proficiency in SEO, SEM, and digital tools such as Veeva, Salesforce Marketing Cloud, Adobe, and AMC (Advanced Marketing Cloud).
• Strong analytical mindset with a history of data-driven decision-making.
• Experience in agency management and cross-functional collaboration.
• Ability to navigate a dynamic, fast-paced environment, balancing strategic vision with hands-on execution.
• Experience working with field teams is essential.

Travel:

• Business travel approximately 30%.

Benefits:

Full Time employees across the globe enjoy a range of benefits, including, but not limited to:

• Generous vacation time and public holidays observed by the company
• Volunteer days
• Long term incentive and Employee stock purchase plans or equivalent offerings
• Employee wellbeing benefits
• Fitness reimbursement
• Tuition sponsoring
• Professional development plans

* Benefits vary by region and country

Ultragenyx Pharmaceutical is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital and veteran status, and any other status or classification protected by applicable federal, state, and/or local laws. Reasonable accommodation will be provided for all protected statuses or classifications protected by applicable law, including individuals with disabilities, disabled veterans, for pregnancy, childbirth, and related medical conditions, and based on sincerely held religious beliefs. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, you may contact Talent Acquisition by emailing us at [e-mail].