Director of Digital Marketing

BH Management; United States; Remote; USD 115,000 - 140,000; Full time

Job summary

A leading company in the multifamily management sector is seeking a Director of Digital Marketing to oversee and implement digital marketing strategies. The ideal candidate will have extensive experience in marketing leadership, particularly in B2C contexts, and will drive initiatives across various digital channels to enhance brand visibility and community engagement.

Benefits

3 Weeks of Paid Time Off

Medical, Dental, Vision insurance

401(k) plan with company match

Birthday Paid Day Off

Paid Volunteer Time Off

12 Paid Holidays

Sabbatical

Education Reimbursement

Employee Assistance Program

Qualifications

• 10+ years of marketing experience, with at least 5+ in a leadership role.
• 5+ years in multifamily or B2C marketing.
• Familiarity with modern digital marketing practices and success metrics.

Responsibilities

• Oversee digital marketing strategies across all digital channels.
• Manage and support reporting for campaigns, assessing ROI and KPIs.
• Lead and manage a team of digital marketing professionals.

Skills

Judgment

Communication

Leadership

Analytical Skills

Tools

Google Analytics

Facebook Ads

SEO Tools

Reporting Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Job Details Salary Range: $115,000.00 - $140,000.00

Company Information

At BH Management Services, we are committed to creating value. We acquire, improve, and manage apartment communities. Our success is evidenced by our growth from a start-up in 1993 to one of the largest multi-family management companies in the nation. We understand that great customer service is key to resident satisfaction, which comes from engaged, happy, and well-trained team members. BH has been recognized as one of FORTUNE magazine and Great Place to Work’s "Best Workplaces for Women" in 2017 and 2018, "Best Workplaces for Millennials" in 2018 and 2020, and in 2019, as one of the 100 "Best Workplaces for Diversity." We value our employees and offer a comprehensive benefits package:

• 3 Weeks of Paid Time Off
• Medical, Dental, Vision insurance
• 401(k) plan with company match
• Birthday Paid Day Off
• BH Gives Back (Paid Volunteer Time Off)
• 12 Paid Holidays
• BH Paid Leave
• Sabbatical
• Education Reimbursement
• Employee Assistance Program

Job Description

As the Director of Digital Marketing, your mission is to develop and support digital marketing strategies that promote the BH brands and communities. You will build a vision, set clear goals, and chart a path forward. You are a collaborative, hands-on leader capable of driving initiatives to completion. You will report to the Chief Marketing Officer and work closely with your team. You are a strategic thinker who can see both the big picture and details, gain stakeholder buy-in, and execute effectively. We value a positive, grateful attitude and a focus on how tasks are accomplished.

Essential Job Functions:

• Oversee digital marketing strategies, efforts, and teams across all digital channels (website, SEO, paid media, digital content) within the BH portfolio.
• Develop, plan, and implement digital marketing strategies across channels.
• Set digital marketing goals and establish metrics to track, measure, and report on performance.
• Manage and support reporting for campaigns, assessing ROI and KPIs.
• Manage digital marketing channels and budgets, optimizing performance to meet goals.
• Collaborate with internal teams to develop annual budgets and recommend adjustments based on property performance.
• Stay informed on industry best practices and share knowledge with the team.
• Evaluate marketing opportunities, emerging technologies, and industry trends to guide business decisions; develop business cases for partnerships or strategies.
• Lead and manage a team of digital marketing professionals, ensuring alignment with company goals.
• Monitor changes in the marketing environment and adjust plans accordingly.
• Support corporate business development, including pitch materials and participation in meetings.
• Maintain relationships with vendor partners to ensure effective platform use.

Minimum Qualifications/Skills:

• 10+ years of marketing experience, with at least 5+ in a leadership role.
• 5+ years in multifamily or B2C marketing.
• Excellent judgment and decision-making skills.
• Strong written and verbal communication skills.
• Comfortable with ambiguity and autonomous work style.
• Familiarity with modern digital marketing practices and success metrics.
• Ability to work effectively with diverse groups.

Desired Qualifications/Skills:

• Google Analytics (GA4) and Ads Certifications (Search and Display).
• Experience managing successful digital campaigns.
• Proficiency with Facebook Ads, Google Tag Manager, SEO tools (SEMrush, Moz, Ahrefs).
• Knowledge of website design and information architecture.
• Experience with reporting tools (Looker, Tableau).
• Strong analytical and conceptual skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Understanding of APIs and data feeds.
• Previous experience in property management industry.

Work Schedule: 8am-5pm, Monday-Friday, or as needed. Travel may be required.

All employees are expected to conduct themselves professionally and adhere to company policies.

Equal Opportunity Employer

BH/B.HOM values diversity and inclusivity, continually evolving to make BH/B.HOM a better place to work and live.