Director of Digital Marketing

Right Restoration Partners; Atlanta (GA); Hybrid; USD 130,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Digital Marketing to drive growth across its expanding network. This role involves optimizing digital marketing strategies, including paid search and local service ads, to maximize lead generation and revenue. You will collaborate with the executive team on strategic marketing initiatives while managing high-performing campaigns. Join a forward-thinking company that invests in cutting-edge technology and skilled talent, shaping the future of emergency restoration services. If you are passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

Medical Insurance

Vision Insurance

Annual Bonus

Flexible Work Schedule

Qualifications

• 7+ years of digital marketing experience, preferably in home services or restoration.
• Expertise in managing paid search, SEO, and lead generation campaigns.

Responsibilities

• Launch and optimize paid media campaigns focused on D2C lead generation.
• Analyze lead flow and ROI metrics daily to maximize efficiency.
• Collaborate with Sales and Ops to align local needs with national goals.

Skills

Digital Marketing

SEO

Paid Search

Lead Generation

Data Analysis

CRM Tools

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

HubSpot

Salesforce

Google Analytics

Looker

Job description

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Right Restoration Partners provided pay range

This range is provided by Right Restoration Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $150,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Right Restoration Partners

Recruitment Business Senior Manager at Sevenstep

Right Restoration Partners is a dynamic and rapidly expanding national platform focused on partnering with and supporting the growth of exceptional emergency restoration services businesses that deliver high-quality solutions across water and fire damage mitigation, mold remediation, rebuild services, and pack-out and storage. Right Restoration supports its partners by attracting and developing skilled talent, investing in cutting-edge technology and systems that empower industry-leading and efficient customer service, and accelerating and diversifying lead generation. Backed by Percheron Capital, a private equity firm with over $3 billion in assets focused on partnering with exceptional teams to build market-leading essential services businesses, Right Restoration Partners is poised to shape the future of restoration services.

We are seeking a Director of Digital Marketing to drive growth across our expanding network of branch locations, optimizing the use of paid search, local service ads (LSA), and other digital avenues to maximize lead flow and generate revenue. The role will also have the opportunity to partner with the executive team on longer term strategic marketing and branding initiatives.

The Director of Digital Marketing, can work a hybrid schedule from Atlanta, Dallas, Phoenix, Philadelphia, or Chicago and will travel as needed for project execution. The position offers a base salary of up to $150,000 with a 30%+ on target bonus.

Key Responsibilities of the Director of Digital Marketing

• Launch and optimize high-performing paid media campaigns (Google Ads, Meta, LSA) focused on D2C lead generation
• Analyze lead flow, lead disposition, and ROI metrics daily; adjust spend accordingly to maximize efficiency
• Manage and improve Google Business Profile performance and online directories
• Drive strategies that increase positive Google reviews and local reputation
• Audit, organize, and manage digital assets across a multi-brand, multi-location footprint
• Ensure accuracy and consistency in CRM, domain, social, and tracking access across acquired companies
• Maintain oversight of all location-specific LSA and GBP verifications
• Get deep in the weeds—budget tracking, campaign tuning, A/B testing—and pull out to see the big picture
• Identify business-wide improvement opportunities that boost digital performance (e.g., referral programs, review generation, localized content strategy)
• Provide guidance on website structure and user experience, with a data-driven SEO lens
• Collaborate cross-functionally with Sales, Ops, and Branch GMs to align local needs with national goals
• Set up dashboards and reporting cadence using GA4, Looker, or equivalent tools
• Measure KPIs, communicate performance to executive leadership, and iterate rapidly
• Test, learn, and scale what works

Qualifications of the Director of Digital Marketing

• 7+ years of hands-on digital marketing experience; home services, restoration, or multi-location preferred
• Proven ability to drive leads at scale and measure ROI in real time
• Expertise in managing LSA, SEO, paid search, and paid social programs
• Comfort working across disparate systems and unifying fragmented marketing infrastructures
• Familiarity with HubSpot, Salesforce, Klaviyo, or other marketing CRM tools
• High ownership mentality and a passion for building from the ground up

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Construction, Facilities Services, and Consumer Services

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Inferred from the description for this job

Medical insurance

Vision insurance

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