[Hiring] Director, Digital Marketing @Mews

Mews; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Director of Digital Marketing, where your expertise in B2B marketing will help shape the future of hospitality technology. You will lead a dynamic team to drive performance across digital channels, optimizing strategies to exceed pipeline targets. This role offers the chance to innovate and experiment, ensuring your contributions have a significant impact on the company's growth. With a culture that values creativity and data-driven decisions, you will thrive in an environment that encourages collaboration and continuous improvement. If you are passionate about transforming the hospitality industry, this opportunity is perfect for you.

Benefits

Company Shares Program

Best-in-Class Parental Leave Policy

Flexible Benefits

Unlimited Paid Holiday

Wellness Wednesdays

Remote/Flexible Working

Monthly Work from Home Allowance

Monthly Healthcare Insurance Allowance

Regular Team Events and Socials

Qualifications

• 9-11 years of B2B marketing leadership experience.
• Strong understanding of digital channels in hospitality tech.
• Proven track record of driving revenue growth.

Responsibilities

• Define and execute global digital marketing strategy.
• Manage digital marketing budget for high impact initiatives.
• Lead channel optimizations across various digital platforms.

Skills

B2B Marketing Leadership

Digital Marketing Strategies

Data Analysis

Team Management

Communication Skills

Customer Acquisition Cost (CAC)

Customer Lifetime Value (LTV)

Email Marketing

SEO

Paid Advertising

Education

Bachelor's Degree in Marketing or Related Field

MBA Preferred

Tools

Google Analytics

Marketing Automation Tools

CRM Software

A/B Testing Tools

Job description

Apr 26, 2025 - Mews is hiring a remote Director, Digital Marketing. Location: USA, UK.

Can you help us change the world?

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality.With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...

About the role

First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:

As Director, Digital Marketing you will define and execute Mews’s global strategy on paid and owned channels. You will lead a team of marketing specialists that drive performance in channels like Paid Social, Paid Search, Email, SEO, and Mews.com. You’ll work with cross-functional stakeholders within Marketing and the broader go-to-market organization to achieve our business objectives. The right person for this role can build a media plan based on company revenue and pipeline targets, have a clear vision for world class reporting + analytics, and understand the relationship between creative + content and channel performance. You’re highly comfortable in Excel and love data, and you can also provide constructive feedback on creative assets. This role is an important leader in the marketing organization and will help set a new bar for digital marketing at Mews. You will report into the VP, Growth.

Your mission, should you choose to accept it

• Partner with the VP, Growth to set the global digital marketing strategy across paid and owned channels with a goal of exceeding our pipeline targets
• Manage global digital marketing budget like a portfolio, investing in high impact initiatives that will generate positive ROI for Mews
• Work with Marketing Analytics team to build dashboards and reporting functionality that help influence our future investment strategy
• Collaborate closely with the Director of Content and Campaign Management team to deliver always-on digital marketing campaigns that increase awareness of and demand for Mews
• Tactically, lead channel optimizations across paid social, paid search, Lifecycle (Email), SEO, and the Website. You’ll know what great looks like and help your team achieve that level of performance
• Lead a culture of experimentation through A/B testing, incrementality testing, and channel experimentation to unlock new growth levers for Mews
• Set a cadence for performance review and ongoing improvements across your channels
• Work with Email team to build lifecycle journeys and nurture programs that convert existing Marketing contacts into Demos
• Manage a results-driven digital marketing team that with a culture of data-driven decision making, accountability of channel strategy, and ownership of business outcomes
• Work with Customer Success, Sales, and Product to create a frictionless customer journey where each touchpoint feels connected to platform onboarding, Customer Success communications, and upsell/cross-sell opportunities

️ You’ll be a great fit if you bring a few of the below with you:

Requirements

• 9-11+ years of experience with deep background in global B2B marketing leadership roles
• Player/coach mentality, you provide direction but can jump in the weeds if needed
• Track record of driving revenue growth and market expansion in the hospitality technology sector
• Deep expertise in digital marketing strategies at companies with direct sales teams
• Proven experience optimizing B2B SaaS metrics, including CAC and customer LTV. Track record of improving lead conversion rates in a subscription-based business.
• Strong understanding of how to use digital channels to influence B2B buyer journeys in hospitality technology
• Understanding of AI tools with an ongoing curiosity about how to leverage them in the day-to-day
• Data-driven approach to B2B marketing with extensive experience in marketing attribution modeling, sales funnel optimization, and measuring campaign effectiveness across sales cycles
• Experience leading teams while coaching + developing talent

Required Skills

• 4-6 years proven marketing leadership experience
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach with aptitude

What’s in it for you?

Did you know that Mews was named the Best PMS of 2025—for the second year in a row—and has previously been recognized as the Best Place to Work in Hotel Tech for two consecutive years? Now you do! While much of this success is thanks to our incredible team, part of it is also because of the fantastic perks we offer. Beyond working alongside amazing colleagues and tackling exciting challenges, you’ll enjoy:

• Participation in the Company shares program
  

Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.

(No matter your location, this can be used during the 1st year and applies if you've been employed for at least 1 year at Mews)
• Flexible Benefits via the ThanksBen platform
• Unlimited paid holiday (no, this is not a typo)
  
• Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being)
• Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
• Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
• Regular team events and socials

Who is Mews?

We want to get to know you, so it’s only fair we tell you a little bit about ourselves first.Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.

Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.

From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.

Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.

Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim. Mews also achieved finalist status in 2021 and 2022. What's more, we take immense pride in being listed among the Best Places to Work in Hotel Tech during those same years and again this year. But our achievements don't stop there; Mews was also listed among the World's Best Hotel PMS Provider 2023 and as the World's Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards.

Life at Mews

That’s what we do, but what about who we are? Mews’ culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You’ll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you’ll always be able to rely on those around you.

Yes, we’re ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that’s a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.

To get more of an idea what life at Mews is like, check out our Instagram .

We’re guided by our five key values; if you see yourself in them, it’s time to get in touch.

Everyone is welcome at Mews

To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!

One very important note….don’t hold back! Even if you think you don’t meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can’t wait to hear from you!