Director of Digital Growth & Lifecycle Marketing

icreatives; Worcester (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

icreatives is seeking a Director of Digital Marketing in Worcester, MA, offering a hybrid role with onsite 2 days per week. You will lead lifecycle and digital growth, driving member acquisition, onboarding, engagement, retention, and deposit growth through CRM-powered journeys and AI-enabled optimization.

You will shape the digital marketing strategy, lead a team, and collaborate across departments to ensure regulatory compliance and measurable business impact. 100% remote work is not available.

Qualifications

• 8–10 years in B2C digital marketing with direct P&L/budget ownership.
• 5+ years leading lifecycle, CRM, and automation initiatives.
• Financial services, fintech, or subscription-based business experience preferred.
• Proven success building trigger-based journeys that increased acquisition/retention.

Responsibilities

• Own lifecycle strategy, budget, and roadmap for CRM, automation, and B2C digital marketing.
• Design programs for acquisition, onboarding, cross-sell, retention, and win-back; map key moments and trigger-based communications.
• Own segmentation, audiences, and personalization; partner with Data/IT to integrate member data while managing consent and privacy.
• Run the marketing automation platform; pilot and scale AI for content, personalization, and optimization.
• Lead omnichannel marketing across email, SMS, push, in-app, web personalization, and paid digital.
• Optimize landing pages, offers, and application flow to reduce abandonment and drive funded accounts.
• Track KPIs: new members, deposits, retention, ROMS, cost per funded account; report insights to leadership.
• Own MarTech & vendor relationships; manage tools, agencies for performance and ROI.
• Ensure compliance with regulatory requirements and cross-functional alignment.

Skills

CRM & marketing automation

AI in marketing

Analytics (GA4, GTM)

SQL knowledge

Strong communicator

Education

Bachelor's degree in marketing, business, communications, or equivalent

Tools

GA4

GTM

SQL

Job description

icreatives is seeking a Director of Digital Marketing in Worcester, MA, offering a hybrid role with onsite 2 days per week. You will lead lifecycle and digital growth, driving member acquisition, onboarding, engagement, retention, and deposit growth through CRM-powered journeys and AI-enabled optimization.

You will shape the digital marketing strategy, lead a team, and collaborate across departments to ensure regulatory compliance and measurable business impact. 100% remote work is not available.