Digital Marketing Director RYWV7VWR

icreatives; Worcester (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

icreatives is seeking a Director of Digital Marketing in Worcester, MA, offering a hybrid role with onsite 2 days per week. You will lead lifecycle and digital growth, driving member acquisition, onboarding, engagement, retention, and deposit growth through CRM-powered journeys and AI-enabled optimization.

You will shape the digital marketing strategy, lead a team, and collaborate across departments to ensure regulatory compliance and measurable business impact. 100% remote work is not available.

Qualifications

• 8–10 years in B2C digital marketing with direct P&L/budget ownership.
• 5+ years leading lifecycle, CRM, and automation initiatives.
• Financial services, fintech, or subscription-based business experience preferred.
• Proven success building trigger-based journeys that increased acquisition/retention.

Responsibilities

• Own lifecycle strategy, budget, and roadmap for CRM, automation, and B2C digital marketing.
• Design programs for acquisition, onboarding, cross-sell, retention, and win-back; map key moments and trigger-based communications.
• Own segmentation, audiences, and personalization; partner with Data/IT to integrate member data while managing consent and privacy.
• Run the marketing automation platform; pilot and scale AI for content, personalization, and optimization.
• Lead omnichannel marketing across email, SMS, push, in-app, web personalization, and paid digital.
• Optimize landing pages, offers, and application flow to reduce abandonment and drive funded accounts.
• Track KPIs: new members, deposits, retention, ROMS, cost per funded account; report insights to leadership.
• Own MarTech & vendor relationships; manage tools, agencies for performance and ROI.
• Ensure compliance with regulatory requirements and cross-functional alignment.

Skills

CRM & marketing automation

AI in marketing

Analytics (GA4, GTM)

SQL knowledge

Strong communicator

Education

Bachelor's degree in marketing, business, communications, or equivalent

Tools

GA4

GTM

SQL

Job description

Hybrid Full-Time Role / Onsite 2 days per week, with flexibility to split into 4 half-days

Near Worcester, MA

The Opportunity

We're recruiting for a Director of Digital Marketing to join a people-first organization that values teamwork, service, and community. Our client is committed to delivering exceptional member experiences, with a culture built around collaboration, adaptability, and putting members first.

This is a great opportunity for a strategic digital marketing leader who enjoys building programs, leveraging technology, and driving measurable growth. You'll have the opportunity to shape digital marketing strategy, lead a team, and make a meaningful impact on member engagement and business growth.

The Role

As Director of Digital Marketing, you'll own lifecycle and digital growth marketing for our client. You will drive member acquisition, onboarding, engagement, retention, and deposit growth by delivering the right message to the right member at the right time across all digital channels. You'll build always-on, behavior-triggered journeys powered by CRM, marketing automation, and AI, and be accountable for business outcomes like funded accounts, deposit balances, and products per member.

Key Responsibilities

• Growth & Leadership - Own lifecycle strategy, budget, and roadmap. Serve as SME for CRM, automation, and B2C digital marketing. Lead and coach team members.
• Lifecycle & Journeys - Design programs for acquisition, onboarding, cross-sell, retention, and win-back. Map key member moments and build trigger-based communications.
• CRM & Data - Own segmentation, audiences, and personalization. Partner with Data/IT to integrate member data while managing consent and privacy.
• Automation & AI - Run the marketing automation platform. Pilot and scale AI for content, personalization, and optimization.
• Omnichannel Marketing - Lead email, SMS, push, in-app, web personalization, and paid digital. Ensure consistent member experience across channels.
• Acquisition & Conversion - Optimize landing pages, offers, and application flow. Reduce abandonment and drive funded accounts.
• Measurement - Track KPIs: new members, deposits, retention, ROMS, cost per funded account. Run testing and report insights to leadership.
• MarTech & Vendors - Own the tech stack roadmap. Evaluate tools and manage agencies for performance and ROI.
• Compliance & Collaboration - Ensure all programs meet regulatory requirements. Partner with Retail, Lending, IT, and Member Experience to align efforts.

Hybrid role: onsite 2 days per week, with flexibility to split into 4 half days. 4 fully remote days per year available. Standard hours with defined core hours. Building access follows security protocols.

Requirements

• Education: Bachelor's in Marketing, Business, Communications, or equivalent experience.
• Experience: 8-10 years in B2C digital marketing, including 5+ years leading lifecycle, CRM, and automation with direct P&L/budget ownership. Financial services, fintech, or subscription-based business experience preferred. Proven success building trigger-based journeys that increased acquisition/retention.

Skills:

• Expert in CRM/marketing automation platforms. Strong across email, SMS, push, paid search/social, and web personalization.
• Experience applying AI to marketing.
• Analytics proficiency with GA4, GTM, and testing tools. SQL is a plus.
• Knowledge of CAN-SPAM, TCPA, and financial regulations preferred.
• Strong communicator and collaborator.

Our Ideal Candidate

You're a strategic builder, equally comfortable in the boardroom and on the platform. Data-driven, curious, and obsessed with member experience and results. You thrive on small teams, create structure, and take action.

This is a full-time, hybrid opportunity working in the Worcester, MA area. 100% REMOTE work is not available.

icreatives is an Equal Employment Opportunity Employer. We consider all applicants without regard to protected characteristics and are committed to a workplace where diversity, equity, and inclusion fuel creative excellence.