Director of Digital Channel Performance & Growth

Soqquadro Italiano; Winston-Salem (NC); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Allegacy Financials is seeking a Director of Digital Channel Performance to lead measurement, optimization, and activation of our digital funnel. The role connects digital marketing to growth outcomes across acquisition, conversion, product adoption, and relationship growth.

You will partner with Marketing, Digital Experience, Data & Analytics, and business teams to turn insights into action and measurable improvements across Personal, Small Business, Commercial, and Wealth Management lines.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Strategy, or related field.
• 7+ years of experience in digital channel performance, digital marketing performance, conversion optimization, or related disciplines.
• Proven experience monitoring and improving multi-step digital sales and conversion funnels.
• Strong understanding of digital channel performance measurement, attribution, conversion optimization, and experimentation.
• Highly data-curious and analytically minded, with a demonstrated ability to determine what data is needed, identify how to obtain it, and use it to answer digital channel and business performance questions.
• Strong ability to analyze and interpret quantitative and behavioral data, identify meaningful patterns, and distinguish actionable insights from reporting noise.
• Experience with digital channels, websites, digital analytics, CRM/marketing automation platforms, and digital application or commerce experiences.
• Financial services experience preferred, with knowledge of deposit, lending, wealth, and relationship-based financial products beneficial.
• Strong cross-functional collaboration, communication, and influencing skills.
• Strong data storytelling skills, with the ability to translate digital performance analysis into clear insights, implications, reports and visualizations that educate stakeholders and influence action.

Responsabilités

• Monitor performance across critical digital sales funnel conversion points, including response, progression, application, conversion, and relationship growth, to identify areas of strength and opportunity.
• Establish a disciplined approach for measuring the effectiveness of Allegacy’s digital channels against growth objectives, including new-member acquisition, indirect-to-direct conversion, product adoption, relationship deepening, and deposit and loan growth.
• Connect digital campaigns, email, website activity, digital applications, and other digital activation efforts to downstream outcomes, extending measurement beyond engagement to applications, conversions, funded relationships, and other defined business results.
• Identify and quantify digital channel and conversion opportunities for improvement and engage the appropriate partners to determine actions, implement changes, and monitor resulting performance.
• Establish a structured test-and-learn approach for digital channel and digital sales funnel opportunities, including defining success measures, evaluating results, and applying learnings to future optimization.
• Proactively identify and access the data needed to understand digital channel and digital sales funnel performance, partnering with Data & Analytics and other data owners as appropriate.
• Provide digital funnel and behavioral performance insights to Digital Experience to help identify conversion opportunities while Digital Experience maintains ownership of member journey design and experience optimization.
• Partner with Marketing, Digital Experience, Solutions/Product, Data & Analytics, business leaders, and technology teams to move identified digital performance opportunities from insight to action.
• Define and maintain focused KPIs that connect digital channel and activation activity to acquisition, conversion, product adoption, and relationship growth.
• Identify opportunities to strengthen digital attribution, testing, behavioral measurement, personalization, decisioning, marketing technology, and digital sales funnel visibility.

Connaissances

Digital channel performance

Conversion optimization

Data analysis

Cross-functional collaboration

Stakeholder communication

Formation

Bachelor’s degree in Marketing, Business, Digital Strategy, or related field

Outils

CRM/marketing automation platforms

Digital analytics platforms

Description du poste

Allegacy Financials is seeking a Director of Digital Channel Performance to lead measurement, optimization, and activation of our digital funnel. The role connects digital marketing to growth outcomes across acquisition, conversion, product adoption, and relationship growth.

You will partner with Marketing, Digital Experience, Data & Analytics, and business teams to turn insights into action and measurable improvements across Personal, Small Business, Commercial, and Wealth Management lines.