Director of Digital Channel Growth & Optimization

Allegacy Federal Credit Union; Frontis (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Allegacy Federal Credit Union seeks a Director, Digital Channel Performance to lead measurement, optimization, and activation across digital channels and the sales funnel.

You will partner with Marketing, Digital Experience, Solutions/Product, and Data & Analytics to translate insights into actions that boost acquisition, conversion, product adoption, and relationship growth across Personal, Small Business, Commercial and Wealth Management.

Qualifications

• Bachelor’s degree required in marketing, business, digital strategy, or related field.
• Experience measuring and optimizing multi-step digital funnels and campaigns.

Responsibilities

• Monitor and optimize digital sales funnel conversion points across stages.
• Measure digital channel performance against growth objectives and report findings.
• Collaborate with Marketing, Digital Experience, and Data & Analytics to drive action from insights.
• Lead testing and experimentation to improve acquisition, conversion, and relationship growth.
• Develop dashboards and visualizations to surface key performance insights to stakeholders.

Skills

Digital channel performance

Conversion optimization

Data storytelling

Cross-functional collaboration

Data analysis

Campaign measurement

Education

Bachelor’s degree in Marketing, Business, Digital Strategy, or related field

Tools

Digital analytics platforms

Job description

Allegacy Federal Credit Union seeks a Director, Digital Channel Performance to lead measurement, optimization, and activation across digital channels and the sales funnel.

You will partner with Marketing, Digital Experience, Solutions/Product, and Data & Analytics to translate insights into actions that boost acquisition, conversion, product adoption, and relationship growth across Personal, Small Business, Commercial and Wealth Management.