Director, Digital Channel Growth

Allegacy Financial; Winston-Salem (NC); Vor Ort; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Allegacy Financial seeks a Director of Digital Channel Performance to lead measurement and optimization of the digital channel and sales funnel, driving growth across acquisition, conversion, product adoption, and relationship expansion.

You will partner with Marketing, Digital Experience, Data & Analytics, and business teams to turn insights into action and measurable improvements across Personal, Small Business, Commercial, and Wealth Management lines.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Digital Strategy, or related field.
• 7+ years of experience in digital channel performance, digital marketing performance, conversion optimization, or related disciplines.
• Proven experience monitoring and improving multi-step digital sales and conversion funnels.
• Strong understanding of digital channel performance measurement, attribution, conversion optimization, and experimentation.
• Highly data-curious and analytically minded, with ability to determine data needs and obtain and use it to answer performance questions.
• Strong data storytelling skills to translate analysis into clear insights and actions.

Aufgaben

• Digital Sales Funnel Performance: Monitor critical conversion points to identify strengths and opportunities.
• Digital Channel Performance: Measure channels against growth objectives, including new-member acquisition and product adoption.
• Digital Channel & Activation Effectiveness: Connect campaigns and website activity to downstream outcomes like applications and funded relationships.
• Performance Optimization: Identify opportunities and drive actions with partners to implement changes.
• Conversion Testing: Establish a test-and-learn approach with defined success measures and learnings.
• Data, Insights & Performance Reporting: Create dashboards and visualizations to surface key insights and drive action.
• Digital Experience Partnership: Provide performance insights to Digital Experience to support journey optimization.
• Cross-Functional Collaboration: Partner with Marketing, Digital Experience, and Analytics to move opportunities from insight to action.
• Performance Measurement: Define KPIs that connect activity to acquisition, conversion, and relationship growth.
• Performance Capabilities: Identify opportunities to strengthen attribution, testing, and personalization.

Kenntnisse

Digital channel performance

Conversion optimization

Data storytelling

Cross-functional collaboration

Analytics mindset

Ausbildung

Bachelor’s degree in Marketing, Business, Digital Strategy

Tools

CRM/Marketing automation

Digital analytics tools

A/B testing tools

Jobbeschreibung

Allegacy Financial seeks a Director of Digital Channel Performance to lead measurement and optimization of the digital channel and sales funnel, driving growth across acquisition, conversion, product adoption, and relationship expansion.

You will partner with Marketing, Digital Experience, Data & Analytics, and business teams to turn insights into action and measurable improvements across Personal, Small Business, Commercial, and Wealth Management lines.