Director of Digital Growth & Experience

Jewish Community Center of San Francisco; San Francisco (CA); Hybrid; USD 105,000 - 115,000; Full time

Job summary

The Jewish Community Center of San Francisco is seeking a Director of Digital Experience to lead strategy, performance, and evolution of its digital ecosystem, including web, social, email and paid media.

You will manage the Digital team and external agencies, collaborate with Creative, Accounts and Business Systems, and drive engagement, participation, membership and philanthropy through integrated customer journeys and conversion optimization.

Qualifications

• 8+ years of progressive experience in digital marketing or digital strategy.
• Bachelor's degree in marketing, business administration or communications.
• Proven expertise in website strategy and UX/UI best practices.
• Strong experience in social media strategy (organic and paid).
• Experience with email marketing and lifecycle automation; Salesforce Marketing Cloud is a plus.
• Proven background in paid media and performance marketing.
• Experience managing and developing team members.
• Strong analytical skills and ability to translate data into strategic decisions.
• Experience working with agencies and cross-functional teams.
• Proficiency with CMS platforms (WordPress preferred), CRM systems (Salesforce a plus), GA4 and marketing analytics tools.
• Excellent organizational, communication, and leadership skills.
• Experience working in digital ecosystems where websites, marketing automation platforms, and customer engagement tools are integrated with Salesforce.

Responsibilities

• Define and lead the overarching digital experience strategy across web, social, email, and paid media.
• Translate organizational goals into integrated digital roadmaps and campaign plans.
• Establish digital KPIs, reporting frameworks, and performance benchmarks.
• Identify opportunities to improve digital journeys, segmentation, personalization, and lifecycle engagement.
• Stay current on digital trends and proactively recommend new tools, technologies, and strategies.
• Lead paid digital media strategy, establishing audience acquisition, engagement, and conversion goals.
• Develop channel strategies, audience segmentation, budget allocation, and testing frameworks.
• Lead and manage external media agencies and optimize campaigns against KPIs.
• Evaluate campaign effectiveness and guide investment decisions.
• Monitor performance, attribution, and ROI; connect paid media to landing pages and journeys.
• Identify growth opportunities that strengthen digital presence.

Skills

Digital marketing

Marketing strategy

Analytics

Team leadership

Cross-functional collaboration

Social media strategy

Email marketing

Paid media

Education

Bachelor's degree in marketing, business administration or communications

Tools

WordPress

Salesforce

GA4

CRM systems

Job description

The Jewish Community Center of San Francisco is seeking a Director of Digital Experience to lead strategy, performance, and evolution of its digital ecosystem, including web, social, email and paid media.

You will manage the Digital team and external agencies, collaborate with Creative, Accounts and Business Systems, and drive engagement, participation, membership and philanthropy through integrated customer journeys and conversion optimization.