DIRECTOR OF DIGITAL MARKETING

The University of Oklahoma Foundation; Norman (OK); On-site; USD 110,000 - 150,000; Full time

Job summary

The University of Oklahoma Foundation is seeking a Director of Digital Marketing to provide strategic leadership for marketing planning, audience engagement and digital experience optimization in Norman, OK. You will lead the development of integrated marketing strategies supporting fundraising, donor engagement, alumni relations and institutional priorities.

The role oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
• 6–8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a supervisory capacity.

Responsibilities

• Provide strategic leadership for marketing planning, audience engagement and digital experience optimization.
• Lead development of integrated marketing strategies to support fundraising, donor engagement, alumni relations and institutional priorities.
• Oversee campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance.
• Leverage analytics, audience insights and emerging technologies to strengthen constituent relationships and drive measurable outcomes.

Skills

Marketing leadership

Digital marketing

Audience engagement

Analytics

CRM platforms

Education

Bachelor's degree in Marketing/related field

Tools

Salesforce Marketing Cloud

Salesforce

Blackbaud

HubSpot

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Communications Full Time Management Four Partners Place Norman, OK, US 1 Attachments

2 days ago Requisition ID: 1165

Reporting to the Assistant Vice President of Marketing & Communications, the Director of Digital Marketing provides strategic leadership for marketing planning, audience engagement and digital experience optimization. Leads development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities. The Director oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance, while leveraging audience insights, analytics and emerging technologies to create meaningful constituent experiences that strengthen relationships and drive measurable outcomes.

Education/Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field; or an equivalent combination of education and professional experience.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a direct supervisory or team management capacity.

Preferences

• Professional leadership experience within higher education advancement, annual giving, alumni engagement or nonprofit fundraising environments.
• Demonstrated success leveraging marketing analytics, audience segmentation, CRM data and automation platforms to improve engagement and conversion outcomes.
• Experience with enterprise marketing and customer relationship management platforms, including Salesforce Marketing Cloud, Salesforce, Blackbaud, HubSpot or comparable technologies.
• Understanding of donor-centered marketing strategies and the ability to balance audience engagement objectives with institutional brand standards.