Director of Digital Growth & Brand Innovation

Five Star Tax Management; Costa Mesa (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Five Star Tax Management is seeking a Digital Marketing Director to lead our online brand presence and multi-channel campaigns from Costa Mesa, CA. You will craft compelling content, optimize assets, and use data-driven insights to drive growth, engagement, and conversions across SEO, SEM, social media, email, and display advertising.

You will collaborate with web developers and creative teams, manage marketing automation, and report ROI and KPIs to stakeholders.

Qualifications

• Proven leadership in multi-channel digital campaigns.
• In-depth knowledge of SEO/SEM and social advertising.
• Experience with Google Analytics and data-driven decisions.
• Proficient in content creation using Adobe Photoshop and WordPress.
• Frontend web tech for optimization (HTML/CSS/JS/SQL).
• Strong conversion optimization and landing page testing.
• Experience with marketing automation and email nurture flows.
• Excellent cross-functional collaboration and project management.
• Excellent communication and stakeholder reporting.

Responsibilities

• Develop and execute multi-channel digital marketing strategies.
• Oversee campaigns across SEO, SEM, social, email, and display ads.
• Improve organic rankings via content and technical SEO.
• Lead content creation using copywriting, design, and WordPress updates.
• Analyze user behavior with Google Analytics to optimize conversions.
• Manage marketing automation to nurture leads and improve retention.
• Collaborate with web developers to ensure site performance.
• Monitor ROI and KPIs and adjust strategies accordingly.

Skills

Digital Marketing Leadership

SEO & SEM

Analytics

Content Creation

Frontend Technologies

Conversion Optimization

Marketing Automation

Project Management

Communication

Tools

Google Ads

Facebook Ads

Adobe Creative Suite

WordPress

Google Analytics

HTML/CSS/JS/SQL

Job description

Five Star Tax Management is seeking a Digital Marketing Director to lead our online brand presence and multi-channel campaigns from Costa Mesa, CA. You will craft compelling content, optimize assets, and use data-driven insights to drive growth, engagement, and conversions across SEO, SEM, social media, email, and display advertising.

You will collaborate with web developers and creative teams, manage marketing automation, and report ROI and KPIs to stakeholders.