Marketing Director, Growth & Digital Strategy

TOTAL VISION LLC; Mission Viejo (CA); On-site; USD 135,000 - 145,000; Full time

Job summary

Total Vision LLC in Mission Viejo, CA seeks a marketing and digital strategy leader to drive revenue growth via integrated plans across consumer-facing teams. This full-time role focuses on GTM strategies, branding, and customer engagement with oversight of agencies and creative execution.

The position leads development of marketing plans, enhances brand positioning, and aligns creative work to business objectives, ensuring high-quality, on-time results.

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• Minimum of 2 additional years of experience related to functional area.
• Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports.
• Demonstrated proficiency in digital creative projects including branding, visual design, advertising/sales promotion or leading creative teams.

Responsibilities

• Develop go-to-market strategies leveraging knowledge across consumer-facing teams.
• Deliver growth targets and retention programs to meet churn goals.
• Oversee direct marketing and marketing operations to support sales and member communications.
• Align creative resources to translate business goals and consumer insights into on-brand concepts and high-impact tactics.
• Oversee external agency relationships and budgets.
• Ensure excellence in the creative process from concept to on-budget completion.
• Oversee designs for testing and application across media including web, email, video and offline materials.
• Maintain brand and site standards, templates, and style guides.

Skills

Digital marketing

Branding

Creative leadership

Creative writing

Visual design

Advertising / promotion

Agency management

Microsoft Office

Adobe Creative Suite

Education

Bachelor’s degree in related field

2+ years related experience

Equivalent experience considered

Tools

Adobe Creative Suite

Microsoft Office

Job description

Total Vision LLC in Mission Viejo, CA seeks a marketing and digital strategy leader to drive revenue growth via integrated plans across consumer-facing teams. This full-time role focuses on GTM strategies, branding, and customer engagement with oversight of agencies and creative execution.

The position leads development of marketing plans, enhances brand positioning, and aligns creative work to business objectives, ensuring high-quality, on-time results.