Digital Growth Lead: SEO, Content & Lead Gen (Hybrid)

Trustmark; Lake Forest (CA); Hybrid; USD 79,000 - 115,000; Full time

Benefits offered by this job

Health/dental/vision

Life insurance

FSA and HSA

401(k) plan

Employee Assistance Program

Back-up Care for Children, Adults andE

Job summary

Trustmark is seeking an Associate Director, Digital Marketing for a hybrid Lake Forest, CA role. You will lead digital strategies to improve website UX, SEO, and content to generate and convert leads, while tracking KPIs to align with business goals.

Responsibilities include SEO execution, content optimization, and a full lead-gen approach, with cross-functional collaboration to enhance customer portals and user experience.

Qualifications

• Bachelor's degree in digital marketing, communications, or related field.
• 5-8 years in digital marketing.
• Highly skilled in SEO, lead generation and campaign optimization.
• Analytic and reporting skills.
• Proficient with social media platforms, campaigns and blogging.
• Health Insurance marketing experience.
• Strong business acumen to drive digital strategies B2B & B2C.
• Agile Project Management experience, including product owner, user stories, backlogs.
• Excellent written and oral communication skills.

Responsibilities

• Develop and execute SEO strategies to improve the website's visibility and rankings.
• Optimize website content to attract and engage target audiences.
• Implement a comprehensive lead generation strategy.
• Maintain and optimize customer portals to ensure a seamless user experience.
• Collaborate with UX designers and developers to resolve issues and improve UX.
• Analyze KPIs and report on performance to guide improvements.

Skills

Lead generation

Content strategy

SEO

Analytics

Social media

Blogging

Email marketing

Education

Bachelor's degree in marketing/communications (digital)

Tools

Kentico CMS

Job description

Trustmark is seeking an Associate Director, Digital Marketing for a hybrid Lake Forest, CA role. You will lead digital strategies to improve website UX, SEO, and content to generate and convert leads, while tracking KPIs to align with business goals.

Responsibilities include SEO execution, content optimization, and a full lead-gen approach, with cross-functional collaboration to enhance customer portals and user experience.