Website Strategy Director

Vizient; Irving (TX); On-site; USD 102,000 - 179,000; Full time

Benefits offered by this job

Incentive eligible

Comprehensive benefits plan

Job summary

Vizient is seeking a strategic leader to define and drive the company’s website and digital experience strategy. You will align with enterprise marketing, analytics, and product teams to strengthen brand awareness, client engagement, and buyer discovery through an AI-enabled, performance-driven web experience.

You will set vision, prioritize initiatives, establish SEO and content standards, guide information architecture, and measure success with analytics.

Qualifications

• 7+ years of progressive experience in digital and website strategies.
• Experience developing enterprise website or digital marketing strategies for multi-brand environments.
• Strong knowledge of SEO, content strategy, IA, analytics, and UX practices.
• Experience applying performance data and experimentation to improve digital experiences.
• Ability to lead complex cross-functional initiatives without direct authority.
• Understanding of AI-enabled search, digital discovery, and emerging web technologies.

Responsibilities

• Define and maintain the enterprise website strategy and digital priorities.
• Translate objectives into engaging digital journeys for complex B2B buying.
• Set standards for SEO, metadata, and AI-powered discoverability.
• Collaborate with product owner to prioritize initiatives and roadmaps.
• Lead cross-functional alignment across marketing, analytics, product, and sales.
• Develop digital performance measures and use analytics for improvements.
• Guide information architecture, navigation, and content experience standards.
• Monitor buyer behavior and AI-mediated discovery trends.
• Recommend enhancements to usability, engagement, and conversion.
• Advise leaders on digital strategy and website performance.

Skills

Digital strategy

Cross-functional leadership

Enterprise website strategy

SEO and content strategy

Analytics and optimization

AI-enabled search and discovery

Education

Bachelor's degree preferred

Job description

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary

In this role, you will define and lead Vizient’s website and digital experience strategy to strengthen brand awareness, client engagement, buyer discovery, and enterprise marketing performance. You will establish the strategic vision and priorities for the web experience, partner with the website product owner and cross-functional teams, and use performance insights, evolving search practices, and AI-enabled capabilities to deliver intuitive and connected digital experiences.

Responsibilities

• Define and maintain the enterprise website strategy, roadmap, and digital experience priorities.
• Translate business objectives, audience needs, and brand strategy into engaging digital journeys that support complex B2B buying and decision-making processes.
• Establish standards for search engine optimization, structured content, metadata, and AI-powered discoverability.
• Partner with the website product owner to prioritize initiatives, sequence roadmap activities, and support effective delivery.
• Lead cross-functional alignment across Enterprise Marketing, Marketing Operations, Analytics, Product, Communications, and business teams.
• Develop digital performance measures and use analytics, user behavior, and experimentation to identify improvement opportunities.
• Guide information architecture, navigation, taxonomy, page design, and content experience standards.
• Monitor changes in buyer behavior, digital platforms, search technology, and AI-mediated discovery.
• Recommend website enhancements that improve usability, engagement, conversion, and brand consistency.
• Advise leaders and clients on digital strategy, emerging capabilities, and website performance.

Qualifications

• Relevant degree preferred.
• 7 or more years of progressive experience in digital and website strategies.
• Experience developing enterprise website, digital experience, or digital marketing strategies with multi-brand experience preferred
• Strong knowledge of answer engine optimization, search engine optimization, content strategy, information architecture, analytics, and user experience practices.
• Experience applying performance data, user research, and experimentation to improve digital experiences.
• Demonstrated ability to lead complex, cross-functional initiatives without direct authority.
• Knowledge of AI-enabled search, digital discovery, and emerging web technologies.
• Strong strategic thinking, communication, presentation, and client partnership skills. Must be able to
• Comfortable presenting findings, insights, and recommendations to leadership teams.
• Experience with healthcare, business-to-business, or other complex industries preferred.
• Willingness to travel.

Estimated Hiring Range

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $102,400.00 to $179,000.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.