Senior Manager, Web Optimization & AI Search

VIAVI Solutions

Chandler (AZ)

On-site

USD 140,000 - 210,000

Full time

9 days ago

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Job summary

VIAVI Solutions is seeking a Senior Manager, Web Optimization & Search Strategy to lead website optimization, organic search, GEO, and AI search initiatives across the organization. You will partner with Product Marketing, the Web Team, and stakeholders to improve visibility, performance, and engagement.

The ideal candidate brings extensive experience in SEO, GEO, technical SEO, structured data, and content development, with the ability to translate complex topics into compelling digital

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.
8+ years of SEO, GEO, and web strategy experience.
Proven experience in enterprise SEO and AI search visibility.
Experience collaborating with global teams and product marketers.
Strong writing, analytics, project management, and stakeholder communication skills.

Responsibilities

Lead website optimization and search visibility across global properties.
Develop GEO strategy and AI search visibility initiatives.
Write and optimize product and solution pages metadata and copy.
Collaborate with Web Team, Product Marketing, and IT on pages and campaigns.
Monitor performance and provide insights to stakeholders.
Oversee structured data and schema implementation.

Skills

SEO strategy

GEO

Technical SEO

Structured data

Content strategy

Analytics

Stakeholder comms

Team collaboration

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

SEMrush

CMS platforms

Job description

The ideal candidate brings extensive experience in SEO, GEO, technical SEO, structured data, and content development, with the ability to translate complex topics into compelling digital

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