Director of Digital Experience & Growth

Aspen Technology, Inc.; Bedford (MA); On-site; USD 170,000 - 191,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

Aspen Technology, Inc. seeks a Director of Digital Experience to lead Marketing Operations in defining and delivering a compelling digital presence across the company’s websites and portals.

You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation. The role requires a strategic thinker with 10+ years in digital marketing and 3–5 years in leadership, strong analytics, and collaboration with IT and product marketing.

Qualifications

• Bachelor’s degree or higher in a related field.
• 10+ years in digital marketing, web strategy, or digital experience management.
• 3–5 years in a leadership/management role.

Responsibilities

• Define and execute a comprehensive digital experience strategy across AspenTech's websites and portals.
• Own the end-to-end website experience for customers and prospects.
• Lead and mentor a high-performing web team focused on digital experience.

Skills

Digital marketing

Web strategy

Team leadership

Analytics

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media

Master's degree (nice to have)

Tools

Google Analytics

CMS

A/B testing tools

Job description

Aspen Technology, Inc. seeks a Director of Digital Experience to lead Marketing Operations in defining and delivering a compelling digital presence across the company’s websites and portals.

You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation. The role requires a strategic thinker with 10+ years in digital marketing and 3–5 years in leadership, strong analytics, and collaboration with IT and product marketing.