Strategic Marketing & Communications Manager

nonprofithr; Silver Spring (MD); Hybrid; USD 74,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement plan

Paid time off

Hybrid work environment

Job summary

ASPEN is seeking a Manager, Marketing and Communications to lead integrated, multi-channel marketing initiatives that support ASPEN’s mission, programs, products, and services. The role includes digital marketing operations and supervision of the Digital Marketing Coordinator.

The Manager will translate priorities into campaigns, ensure consistent branding, collaborate with stakeholders and vendors, and use performance data to improve results.

Qualifications

• 6+ years in marketing or digital marketing, including multi-channel campaigns.
• Experience with email marketing programs and analytics.
• Strong writing, editing, and branding capabilities.

Responsibilities

• Lead ASPEN’s email marketing program with segmentation and deployment.
• Manage and optimize ASPEN websites, CMS, and analytics.
• Develop and manage social media and paid digital advertising campaigns.
• Plan and execute marketing strategies aligned with priorities and budgets.
• Recruit and coordinate Ambassadors for Malnutrition Awareness Week.
• Support ASPEN’s annual conference with promo materials and communications.
• Oversee Google Analytics and Google Ads accounts; report insights.
• Collaborate with staff and freelancers on messaging and creative assets.
• Perform other duties as assigned.

Skills

Email marketing

Digital marketing

Analytics

Leadership

Project management

HTML for email marketing

WordPress CMS

Branding

Education

Bachelor's degree in Marketing/Communications

Tools

Informz Higher Logic

WordPress

Google Analytics

Awario

Impexium

Hootsuite

Job description

ASPEN is seeking a Manager, Marketing and Communications to lead integrated, multi-channel marketing initiatives that support ASPEN’s mission, programs, products, and services. The role includes digital marketing operations and supervision of the Digital Marketing Coordinator.

The Manager will translate priorities into campaigns, ensure consistent branding, collaborate with stakeholders and vendors, and use performance data to improve results.