Global Head, Digital Experience & Marketing Tech

Interface Americas, Inc

Atlanta (GA)

Hybrid

USD 170,000 - 230,000

Full time

5 days ago

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Job summary

Interface Americas, Inc. seeks a Global Director, Digital Experience & Marketing Technology to lead our global digital customer experience.

You will partner with brand, creative and digital marketing to shape journeys and manage marketing tech platforms, including Salesforce Marketing Cloud and Commerce Cloud, Adobe DAM, and more. The role requires 10+ years in digital marketing or marketing technology, 3–5 years leading teams, and strong data/AI literacy.

Qualifications

10 or more years in digital marketing, marketing technology or digital customer experience, with 3 to 5 years leading and developing teams
Hands‑on experience owning marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Commerce Cloud, digital asset management and sales enablement tools, and understanding how they connect into a cohesive stack
Experience designing and optimizing digital customer journeys, marketing automation and website UX and UI, including segmentation and personalization. B2B experience required, with B2C experience a strong plus.
Experience managing external technology partners and system integrators, including implementation and ongoing support, holding them accountable while keeping the relationship healthy
Experience supporting a global organization and team across multiple regions and time zones, driving consistency while adapting to local market needs
Experience partnering closely with IT, sales and commercial teams to deliver connected customer experiences
Strong strategic thinking that connects customer experience and technology decisions to business outcomes
Strong with data, analytics and AI, turning insight into action to improve performance and efficiency
Strong leadership and people development skills, with a track record of growing talent
Excellent written and verbal communication, with the ability to translate technical topics for non‑technical audiences
Strong project management and prioritization across multiple initiatives and stakeholders
Understanding of global data privacy, consent and compliance, including GDPR in Europe, CCPA in the US and similar regulations in other markets
Collaborative, proactive and comfortable operating in a fast‑paced, evolving environment

Responsibilities

Set and lead the strategy for Interface's digital customer experience across the full customer journey, in close partnership with brand, creative and digital marketing, from marketing automation journeys and lifecycle communications to website UX and UI, focused on usability, engagement and conversion
Define what a great digital experience looks like and translate it into the journeys, touchpoints and platform capabilities that bring it to life
Build and operationalize personalization and segmentation in platform, including segment build, journey logic, personalization rules and delivery
Identify and lead the adoption of AI use cases to improve customer experience, efficiency and speed to market
Own measurement of how our platforms and digital experiences are actually used and where they add value, running a continuous test, learn and optimize loop that sets and adjusts strategy based on that data rather than assumption
Lead future‑focused innovation, including digital merchandising and sampling strategies, and stay current on trends to evolve how customers discover, sample and engage with our products online
Own the strategy, roadmap and performance of Interface's core marketing technology platforms, including Salesforce Marketing Cloud, Salesforce Commerce Cloud, Adobe digital asset management, our translation platform and our sales enablement platform, making sure they work together to deliver the customer journeys and experiences we design
Establish governance, standards and best practices for platform use, data hygiene and quality across teams and regions, driving global consistency while allowing for local market needs
Partner with IT and Legal on data privacy, consent management and compliance across all platforms and regions, including GDPR, CCPA and other market‑specific regulations
Own optimization of our ecommerce platform to improve site performance, functionality and the customer experience, working with IT and digital teams
Partner with IT on platform selection and new capabilities, providing marketing requirements while IT owns budgets, licenses and contracts