Director, Digital Experience and Content Strategy

Jobtailor

Saint Cloud (MN)

On-site

USD 120,000 - 160,000

Full time

10 days ago

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Job summary

CentraCare seeks a transformative leader to direct digital strategy, content strategy, and UX across the organization. You will guide multi-channel experiences, collaborate with IT and marketing, and own the digital experience and audience engagement strategies.

Ideal candidate has extensive leadership experience in healthcare settings, strong analytics, and a track record of delivering measurable engagement and conversion improvements.

Qualifications

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required
Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields
Leadership/management experience preferred
Demonstrated experience leading high-performing, cross-functional teams across digital, UX, content, and creative
Experience in healthcare or complex, matrixed organizations preferred
Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
Experience with content management systems, digital tools, and emerging technologies
Strong understanding of accessibility standards, SEO, and digital best practices
Ability to influence and advise senior leaders on digital strategy and experience design
Strong analytical skills and experience using data and insights to drive optimization and performance
Excellent leadership, communication, and stakeholder engagement skills
Ability to prioritize and manage multiple initiatives in a fast-paced environment
Required to live within driving distance from a CentraCare site
Ability to travel to other CentraCare sites as required

Responsibilities

Provide strategic leadership and collaboration for system-wide digital platforms, content, and creative initiatives in collaboration with Information Systems and Technology
Ensure digital initiatives align with organizational priorities, brand standards, and audience needs
Lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion
Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels
Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization
Serve as the business owner for digital experience, content, and audience engagement strategies
Support onsite responsibilities as needed and travel to other CentraCare sites

Skills

Digital Strategy Leadership

Content Strategy Development

User Experience (UX) Expertise

Cross-Functional Team Management

Healthcare Industry Experience

Stakeholder Engagement

Education

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field

Tools

Content Management Systems

Digital Platforms

SEO

Accessibility Standards

Job description

Provide strategic leadership and collaboration for system-wide digital platforms, content, and creative initiatives in collaboration with Information Systems and Technology
Ensure digital initiatives align with organizational priorities, brand standards, and audience needs
Lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion
Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels
Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization
Serve as the business owner for digital experience, content, and audience engagement strategies
Support onsite responsibilities as needed and travel to other CentraCare sites

Requirements

Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required
Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields
Leadership/management experience preferred
Demonstrated experience leading high-performing, cross-functional teams across digital, UX, content, and creative
Experience in healthcare or complex, matrixed organizations preferred
Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
Experience with content management systems, digital tools, and emerging technologies
Strong understanding of accessibility standards, SEO, and digital best practices
Ability to influence and advise senior leaders on digital strategy and experience design
Strong strategic thinking and ability to translate business goals into effective digital experiences and content strategies
Strong analytical skills and experience using data and insights to drive optimization and performance
Excellent leadership, communication, and stakeholder engagement skills
Ability to prioritize and manage multiple initiatives in a fast-paced environment
Required to live within driving distance from a CentraCare site
Ability to travel to other CentraCare sites as required

Core Competencies

Demonstrates expertise in Digital Strategy, Content Strategy, and User Experience (UX) to enhance digital engagement and drive organizational objectives. Proven ability to lead high-performing teams and collaborate effectively across departments to deliver audience-centered content and digital experiences.

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