Director of Digital Audience Engagement & Strategy

Franklin Templeton; Baltimore (MD); Hybrid; USD 171,000 - 222,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

Health coverage

401(k) with match

Employee stock investment plan

Education assistance

Wellbeing program

Job summary

Franklin Templeton seeks a Director of Digital Audience Engagement to lead a small team and collaborate across brand, marketing, communications, product, sales, and investment teams. You will champion fresh messaging for FIRST initiatives and drive commercial outcomes through innovative engagement programs.

You will mentor managers, direct agencies, and partner with global communications to align earned media and market commentary with business goals, including digital native investor strategies

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Responsibilities

• Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
• Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.
• Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go-to resource for internal and external partners as they produce successful engagement programs.
• Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.
• Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.
• Mentor and lead a team of hands-on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.
• Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.
• Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.
• Serve as an expert on next-gen audiences and digital engagement trends, with a particular focus on digital native investors.
• Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.
• Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

Skills

Digital engagement

Storytelling

Writing

Content development

Cross-functional collaboration

Leadership

Presentation

Regulated industries experience

Education

Bachelor’s degree or equivalent

Tools

AI tools

Digital engagement tools

Job description

Franklin Templeton seeks a Director of Digital Audience Engagement to lead a small team and collaborate across brand, marketing, communications, product, sales, and investment teams. You will champion fresh messaging for FIRST initiatives and drive commercial outcomes through innovative engagement programs.

You will mentor managers, direct agencies, and partner with global communications to align earned media and market commentary with business goals, including digital native investor strategies