Director, Digital Audience Engagement & Innovation

Franklin Templeton; Stamford (CT); Hybrid; USD 171,000 - 222,000; Full time

Benefits offered by this job

Paid Time Off

Health coverage

401(k) plan with generous match

Employee Stock Investment Plan (ESIP)

Learning Education Assistance Program

Career development programs

Wellbeing program

Education expense reimbursement

Paid time off

Job summary

Franklin Templeton seeks a Director, Digital Audience Engagement to lead a small team and collaborate across brand, marketing, and product to drive engagement for FIRST initiatives. You will evolve messaging, craft strategic briefs, and mentor agencies while aligning with sales and investment teams.

The role emphasizes AI-assisted communication and innovative digital strategies. The position is hybrid with multiple US locations.

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying AI in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Responsibilities

• Lead a small cross-functional team across FIRST initiatives.
• Develop strategic audience engagement and creative communication plans.
• Evolve messaging framework to showcase thought leadership.
• Mentor and lead internal and external teams including agencies.
• Partner with Global Communications to align earned media strategy.
• Lead by example in integrating AI tools across programs.
• Collaborate with marketing, sales, digital/web, brand, compliance.
• Drive commercial outcomes and AUM generation.

Skills

Digital engagement

Leadership

Storytelling

Writing

Strategic communication

Stakeholder management

Budget management

AI in communications

Education

Bachelor's degree

Job description

Franklin Templeton seeks a Director, Digital Audience Engagement to lead a small team and collaborate across brand, marketing, and product to drive engagement for FIRST initiatives. You will evolve messaging, craft strategic briefs, and mentor agencies while aligning with sales and investment teams.

The role emphasizes AI-assisted communication and innovative digital strategies. The position is hybrid with multiple US locations.