Director, Digital Audience Growth & Innovation

Jobtailor; Connecticut; On-site; USD 150,000 - 230,000; Full time

Job summary

Franklin Templeton is seeking an experienced Senior Communications Lead to guide digital engagement strategies across earned media, social, and events. You will elevate our fintech and digital assets initiatives, shaping messaging and audience engagement for multiple units.

Lead a team, mentor managers, and collaborate with internal partners to drive strategic communications, content programs, and innovative engagement across platforms.

Qualifications

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Responsibilities

• Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
• Evolve our messaging framework and strategy to elevate Franklin Templeton and showcase fintech, digital assets, and crypto investing units.
• Write detailed strategic briefs with deep audience insights for projects and partners.
• Support sales and business development in strategic communications and digital engagement to drive business activity.
• Partner with Franklin Templeton Global Communications to align earned media and PR strategy with business goals.
• Mentor and lead a team of hands‑on managers overseeing communications, social media, content, events, and more.
• Direct agencies across PR, events, digital, and social media to produce high‑quality work at scale.
• Lead by example and encourage AI integration across communications plans.
• Serve as an expert on next‑gen audiences and digital engagement trends.
• Explore and leverage new digital platforms and content programs for emerging channels.
• Build trust with internal partners to launch innovative engagement programs.

Skills

Digital engagement

Storytelling

Team leadership

Mentoring

Content development

Writing

Editing

Presentation skills

AI tools

Regulated industry experience

Education

Bachelor's degree

Tools

AI Tools

Social media management

Content management systems

Event planning tools

Job description

Franklin Templeton is seeking an experienced Senior Communications Lead to guide digital engagement strategies across earned media, social, and events. You will elevate our fintech and digital assets initiatives, shaping messaging and audience engagement for multiple units.

Lead a team, mentor managers, and collaborate with internal partners to drive strategic communications, content programs, and innovative engagement across platforms.