Hybrid Digital Audience Engagement Lead

Franklin Templeton; New York (NY); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

Paid Time Off

Health Coverage

401(k) with 85% company match

Equity & Investing: ESIP

LEAP Education Assistance

Employee stock investment program

Job summary

Franklin Templeton is seeking a Program Manager, Digital Audience Engagement to advance its FIRST initiatives across B2B, B2B2C, and Direct to Wallet audiences. The role collaborates with strategy, product, sales, and finance in a lean, start-up-like environment to deliver content and campaigns that showcase fintech, digital assets, blockchain, and future-forward thought leadership.

The successful candidate will manage multi-channel engagement, vendor relations, and analytics while contributing

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.
• Proficiency in Microsoft Office applications.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Responsibilities

• Audience communication and digital engagement programs
• Creative content, storytelling and campaign development
• Project planning and timelines
• Agency and 3rd party vendor relations
• Owned channel management, including web/micro sites, social media...etc.
• Support for executive social media and PR/media relations
• New channel/platform research and analysis
• Programs that leverage AI to automate, streamline and improve the quality of deliverables across the emerging solutions content team
• Other operational tasks, including compliance submissions, program performance metrics and analytics

Skills

Digital engagement

Content creation

Cross-functional collaboration

Project management

AI tools

Writing

Education

Bachelor's degree in communications

Tools

Microsoft Office

Social media platforms

Job description

Franklin Templeton is seeking a Program Manager, Digital Audience Engagement to advance its FIRST initiatives across B2B, B2B2C, and Direct to Wallet audiences. The role collaborates with strategy, product, sales, and finance in a lean, start-up-like environment to deliver content and campaigns that showcase fintech, digital assets, blockchain, and future-forward thought leadership.

The successful candidate will manage multi-channel engagement, vendor relations, and analytics while contributing