Digital Engagement & Innovation Program Lead

Franklin Templeton; Baltimore (MD); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

PTO

Health insurance

401(k) match

ESIP

LEAP education assistance

Education reimbursement

Wellness program

Job summary

Franklin Templeton in the United States seeks a Program Manager, Digital Audience Engagement, to drive cross‑channel campaigns for B2B, B2B2C and Direct to Wallet audiences. You will partner with strategy, product, sales and finance in a lean, start‑up like environment.

The role combines content creation, project planning, channel management and analytics, with exposure to web3, AI tools and emerging technologies. A proactive writer with entrepreneurial energy will thrive here.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3–5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging AI tools.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Responsibilities

• Audience communication and digital engagement programs.
• Creative content, storytelling and campaign development.
• Project planning and timelines.
• Agency and 3rd party vendor relations.
• Owned channel management, including web/micro sites, social media...etc.
• Support for executive social media and PR/media relations.
• New channel/platform research and analysis.
• Programs that leverage AI to automate, streamline and improve the quality of deliverables across the emerging solutions content team.
• Other operational tasks, including compliance submissions, program performance metrics and analytics.

Skills

Cross-functional collaboration

Content creation

Project planning

Digital engagement

Analytics

Vendor relations

Social media

Education

Bachelor’s degree in communications/marketing/journalism

Tools

Microsoft Office

Social media platforms

Job description

Franklin Templeton in the United States seeks a Program Manager, Digital Audience Engagement, to drive cross‑channel campaigns for B2B, B2B2C and Direct to Wallet audiences. You will partner with strategy, product, sales and finance in a lean, start‑up like environment.

The role combines content creation, project planning, channel management and analytics, with exposure to web3, AI tools and emerging technologies. A proactive writer with entrepreneurial energy will thrive here.