Director of Data Management & BI Strategy

UMW Universal McCann Worldwide LLC; United States; On-site; USD 150,000 - 170,000; Full time

Job summary

Omnicom Group seeks a Director, Data Management to guide data operations, governance, and BI solutions across agency teams and client accounts in the United States. This senior leader will build frameworks ensuring data integrity, analytic excellence, and operational effectiveness across media channels.

The role drives automation, oversees data quality, and mentors managers and offshore teams. It requires strong cross‑functional collaboration, client-facing leadership, and a track record of

Qualifications

• 8+ years’ experience in data management, data engineering, data operations and/or business intelligence.
• 5–6+ years’ experience in an advertising agency environment (ad operations, analytics, digital investment, or related disciplines)
• 6+ years’ experience working with digital media data (ad server, digital, search, social, video, offline, etc.)
• 4–6+ years’ experience in data governance and quality processes within data warehousing, ETL, and BI environments
• 5–6+ years’ experience in management roles, including managing direct reports and offshore teams
• 5–6+ years’ experience in client-facing roles
• Demonstrated success in leading the design, development, and delivery of data management frameworks and reporting applications
• In‑depth expertise with processes across multiple media channels and diverse datasets (paid, owned, etc.)
• Exceptional attention to detail, organisational, multitasking, and project management skills
• Excellent communication skills—can translate complex technical topics for various audiences
• Strong ability to troubleshoot and resolve complex data and process issues
• Experience with budgets, resource scoping, and agency operations
• Media industry experience highly preferred
• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

Responsibilities

• Develop, implement, and maintain comprehensive data management, governance, and quality frameworks to support the agency and clients’ business objectives.
• Lead the adoption and enhancement of business intelligence tools, data warehousing solutions, and process automation; partner with stakeholders to streamline and standardise data and reporting applications.
• Serve as a strategic liaison among internal teams (Media, Analytics, Strategy, Planning, Data Technology, Finance), vendor partners, and clients.
• Oversee project planning, assign and prioritise tasks, and ensure timely and high-quality delivery of solutions.
• Direct the definition and execution of business rules, data cleansing, QA, and troubleshooting.
• Supervise, mentor, and grow teams of managers, analysts, and offshore support.
• Act as a subject matter expert for client-facing initiatives and drive adoption of data best practices within agency and client ecosystems.
• Champion adoption of emerging technologies and workflow solutions, prioritising automation and data as core to agency and client success

Skills

Data governance

Team management

Client facing

BI leadership

Data quality

Stakeholder communication

Media data experience

Project management

Tools

Tableau

Power BI

Datorama

Looker/Looker Studio

Domo

SQL

Python

Snowflake

AWS

Job description

Omnicom Group seeks a Director, Data Management to guide data operations, governance, and BI solutions across agency teams and client accounts in the United States. This senior leader will build frameworks ensuring data integrity, analytic excellence, and operational effectiveness across media channels.

The role drives automation, oversees data quality, and mentors managers and offshore teams. It requires strong cross‑functional collaboration, client-facing leadership, and a track record of