Director of Data Operations & Analytics

Interpublic; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Group in New York seeks a Data and Analytics leader to ensure timely, accurate data for agency and client teams, powering AI-driven decisions and real-time optimizations. You will advance reporting capabilities, governance, and data quality across Omnicom networks.

Role requires extensive BI tool experience (Power BI, Tableau/Looker), SQL, Python, and collaboration with offshore teams. Office presence is expected in many US roles.

Qualifications

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field
• 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment
• 6+ years in marketing agency or directly working with marketing data – ideally focusing on paid media
• Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred. Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred.
• Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required
• Experience with Tableau or Looker, Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred
• Familiarity with Python, JavaScript, or DAX is preferential
• Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required
• Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required
• Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred
• Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred

Responsibilities

• Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team - streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors
• Support the design and execution of our most complex projects
• Lead the design and implementation of taxonomy and naming conventions
• Enforce governance and high data quality standards
• Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals
• Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team
• Support the client and agency in data quality and use of data for better decision-making
• Campaign Reporting Capability Development
• Drive rapid development of innovative campaign reporting solutions
• Support the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies
• Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
• Support the engagement model across OMG functions and teams, including defining a process for the roll-out Campaign Reporting Capability Delivery
• Support defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their clients business in support of both U.S. and global accounts
• Support the development of business cases and transition campaign reporting delivery to the organization.
• Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions
• Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights

Skills

Marketing analytics

Advertising analytics

Data operations

Business intelligence

Campaign insights

SQL

Python

Power BI

Tableau

Looker

Education

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field

Tools

DBT

Great Expectations

Starburst

Smartsheet

JIRA

Salesforce Marketing Cloud Intelligence

Power BI

Tableau

Looker

Job description

Omnicom Group in New York seeks a Data and Analytics leader to ensure timely, accurate data for agency and client teams, powering AI-driven decisions and real-time optimizations. You will advance reporting capabilities, governance, and data quality across Omnicom networks.

Role requires extensive BI tool experience (Power BI, Tableau/Looker), SQL, Python, and collaboration with offshore teams. Office presence is expected in many US roles.