Measurement & Tagging Lead - Digital Analytics

Aumni; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Wellness programs

Job summary

Chase is seeking an Analytics Instrumentation Manager to own end-to-end measurement strategy for web and native mobile initiatives. You will partner with marketing, product, engineering, and analytics to define success metrics, translate goals into measurement specifications, and ensure tracking meets high governance standards.

You will lead tagging implementation, validate releases, troubleshoot issues, and help transform event data into usable analytics datasets that answer critical business

Qualifications

• Minimum 5+ years in digital analytics or instrumentation roles.
• 3+ years in an Agile delivery environment with user stories and backlog management.
• Experience with Adobe Analytics and GA360.
• Experience validating analytics tags on web and native mobile apps.
• Experience in financial services or regulated environments with data integrity controls.

Responsibilities

• Translate business objectives into measurement strategies and tagging specifications.
• Partner with marketing, product, engineering, and analytics to deliver measurement outcomes.
• Define behavioral success metrics and KPIs for web and mobile.
• Identify tagging and analytics gaps early in delivery.
• Ensure event data is transformable into analytics-ready datasets.
• Prioritize instrumentation enhancements across multiple initiatives.
• Validate releases to ensure accurate tracking and KPI definitions.
• Document governance standards, event schemas, and data layer requirements.
• Troubleshoot tracking issues and adjust configurations as needed.
• Communicate progress and risks to digital analytics leadership.

Skills

Digital analytics

Measurement strategy

Agile

Stakeholder communication

Data governance

Tools

Adobe Analytics

GA360

Job description

Chase is seeking an Analytics Instrumentation Manager to own end-to-end measurement strategy for web and native mobile initiatives. You will partner with marketing, product, engineering, and analytics to define success metrics, translate goals into measurement specifications, and ensure tracking meets high governance standards.

You will lead tagging implementation, validate releases, troubleshoot issues, and help transform event data into usable analytics datasets that answer critical business