Lead, Data Instrumentation & Growth Measurement

The Weather Company; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical insurance (0 premium)

401K match

Family benefits

Global tech company environment

Collaborative culture

Job summary

The Weather Company in Atlanta, GA seeks a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing. You will unify event taxonomy across iOS, Android, and Web, normalize properties, and oversee SDUI tracking and server-side tagging to improve attribution and measurement quality.

You will work with product managers, developers, and agencies to redesign Amplitude and GA4 implementations, run incrementality tests, optimize spend, and ensure data observability with

Qualifications

• 5+ years in data tracking governance or growth measurement.

Responsibilities

• Establish unified eventdata dictionary across iOS, Android, and Web.

Skills

Data instrumentation

Analytics strategy

Technical product mgmt

Digital ad ops

Growth measurement

Incrementality testing

Attribution modeling

Ad tech depth

Server-Side Tagging

SQL (Redshift/BigQuery)

GA4/Amplitude

Agency partner mgmt

Cross-platform data capture

Tools

GTM

CAPI

GA4

Amplitude

BigQuery

Redshift

JSON Schema

Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work:

Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as the connective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, PerformanceMarketing). In this role, you will eliminate data disparity, establish a unified enterprise event taxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementality testing to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging (CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You will partner with product managers, developers, and specialized agency partners to overhaul our Amplitude environment and build transparent attribution pipelines.

The impact you'll make:

• Cross-Platform Instrumentation & Governance: Establish and enforce a unified eventdata dictionary across iOS, Android, and Web. Normalize properties, event names, and units(e.g., standardizing timestamps universally to UTC milliseconds). Partner with Product PMsand developers to review pull requests and audit release builds.
• Amplitude Remediation & Advanced GA4 Architecture: Collaborate with specializedanalytics agency partners to overhaul our Amplitude tracking, fixing data gaps, misfires, andschema issues. Architect a highly custom, targeted GA4 conversion tracking model designedspecifically to isolate key conversion events, passing data through BigQuery to AWS Redshiftto bypass unnecessary cost while maintaining structural complexity.
• Incrementality Testing & Spend Optimization: Lead our incrementality and holdout testingstrategy across paid channels (Google, Meta, Apple Search Ads). Leverage verifiedconversion events to measure true media lift and guide marketing budget optimization.
• Ad Tech, CAPI & Server-Side Tagging: Architect and deploy Server-Side Google Tag Manager (sGTM) and Meta/Ad Platform CAPIs to ensure resilient, privacy-forwardconversion signals.
• Server-Driven UI (SDUI) Dynamic Tracking: Design JSON schemas that allow eventcapture logic, payload definitions, and tracking rules to be dynamically updated or toggled viabackend responses without requiring app store updates.
• Data Observability & Auditing: Set up automated CI/CD linting rules, schema registries,and daily auditing scripts in Redshift/BigQuery to detect broken schemas, unmappedparameters, or missing properties in real time.

What you've accomplished:

• Experience: 5+ years of hands-on experience in data tracking governance, analyticsstrategy, technical product management, digital ad ops, or growth measurement.
• Incrementality & Attribution: Proven track record designing and executing incrementalitytests, geo-lift experiments, or holdout tests to measure paid media effectiveness.
• Ad Tech & CAPI Depth: Hands-on expertise with Server-Side GTM, Meta CAPI, GoogleAds, and Apple Search Ads signal configuration.
• Analytics Platforms: Advanced experience with Amplitude optimization, GTM containerarchitecture, and complex, custom GA4/Firebase deployments.
• Agency Partner Management: Experience guiding external implementation agencypartners (specializing in Google Marketing Platform, Amplitude, and ad-tech integration) todeliver technical roadmaps.
• Cross-Platform Data Capture: Experience managing mobile app instrumentation nuances(iOS vs. Android unit differences, background session logic, schema registries).
• Technical Rigor: Strong SQL capabilities (Redshift, BigQuery) for testing payload integrityand JSON Schema knowledge for SDUI tracking setup.

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment