Director of Data & Analytics, CRM & AI Strategy

The Wilderness Society; United States; On-site; USD 112,000 - 131,000; Full time

Job summary

The Wilderness Society seeks a Director of Data and Analytics to lead the CRM ecosystem, data infrastructure, and analytics for fundraising and advocacy across TWS and The Wilderness Society Action Fund. You will set strategy, govern data, and drive performance insights.

You will build a centralized data warehouse, guide AI-enabled reporting, ensure privacy and security, and partner with program teams to translate data into actionable audience insights and impact.

Responsibilities

• Set the long-term strategy and roadmap for TWS’s CRM ecosystem and data infrastructure, leading ongoing assessment and optimization and sponsoring major system implementations, integrations, and migrations.
• Lead the design, build, and adoption of a centralized data warehouse that unifies CRM, email, SMS, digital advertising, web, advocacy action, and offline data into a single source of truth—including data pipelines, identity resolution across systems, and a documented, governed reporting layer that program teams can use directly.
• Identify, prioritize, and deploy AI agents and automation within the TWS data and CRM platform—such as natural-language reporting assistants, automated campaign performance summaries, segmentation and list-pull automation, member and donor service triage—evaluating each use case for impact, feasibility, cost, and risk, and measuring results after launch.
• Establish and maintain TWS’s framework for responsible AI use with constituent data, covering acceptable use, donor and member privacy, vendor and model evaluation, human review and quality-control requirements, disclosure, and documentation, in coordination with IT, Legal, Membership Operations, and the TWS Action Fund.
• Develop and champion a CRM data strategy and data governance framework across all TWS entities, setting the standards for data quality, security, privacy, and regulatory compliance—including applicable data privacy laws that the Database Systems Manager implements and enforces, in close coordination with the Membership Operations team.

Job description

The Wilderness Society seeks a Director of Data and Analytics to lead the CRM ecosystem, data infrastructure, and analytics for fundraising and advocacy across TWS and The Wilderness Society Action Fund. You will set strategy, govern data, and drive performance insights.

You will build a centralized data warehouse, guide AI-enabled reporting, ensure privacy and security, and partner with program teams to translate data into actionable audience insights and impact.