Director of Customer Growth & Engagement

Sally Beauty; Plano (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Tuition reimbursement

Onsite salon and store access

Employee merchandise discounts

Job summary

Sally Beauty Holdings, Inc. seeks a Director of Customer Marketing & Engagement to define and lead the enterprise customer marketing strategy across Sally Beauty and Beauty Systems Group.

This hybrid role requires onsite presence at the Legacy West Support Center in Plano, with in-office days Monday–Wednesday and frequent collaboration with Loyalty, Personalization, Analytics, Technology, Digital, and eCommerce teams.

Qualifications

• Bachelor's degree in marketing, business, analytics, communications, or related field.
• 10+ years in CRM, customer marketing, lifecycle marketing, or related disciplines.
• Experience in retail, eCommerce, or multi-brand environments preferred.
• 4+ years of leadership managing senior managers or multi-functional teams.
• Proven ability to translate enterprise strategies into measurable outcomes.
• Deep expertise in lifecycle marketing, segmentation, personalization, automation, testing and optimization.

Responsibilities

• Define enterprise customer marketing and engagement strategy across Sally Beauty and Beauty Systems Group.
• Lead multi-year roadmap for lifecycle marketing, journeys, owned channels, and personalization.
• Develop senior leaders across business units with clear direction and performance expectations.
• Create governance and operating models for planning, prioritization, and measurement.
• Collaborate with Loyalty, Analytics, Technology, Digital, eCommerce, Brand, and CX leaders.
• Define frameworks to support activation, reactivation, retention, and acquisition.
• Oversee measurement of impact on engagement, retention, loyalty, revenue, and CLV.
• Identify scalable capabilities and cross-business opportunities for growth.
• Monitor trends and tech to identify opportunities for future capability development.

Skills

CRM expertise

Lifecycle marketing

Customer engagement

Digital marketing strategy

Executive communication

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Analytics/Communications

Tools

Marketing automation platforms

CRM technologies

Job description

Sally Beauty Holdings, Inc. seeks a Director of Customer Marketing & Engagement to define and lead the enterprise customer marketing strategy across Sally Beauty and Beauty Systems Group.

This hybrid role requires onsite presence at the Legacy West Support Center in Plano, with in-office days Monday–Wednesday and frequent collaboration with Loyalty, Personalization, Analytics, Technology, Digital, and eCommerce teams.