Digital Experience Strategy & Optimization Lead
Brightspeed
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Job summary
Brightspeed is seeking a Senior Digital Experience leader to drive authenticated and unauthenticated web and mobile experiences across account management, billing, speed upgrades, and self-service. You will translate business goals into customer-centric digital solutions and partner with UX/UI, analytics, and product teams.
In this hybrid Charlotte role, you will optimize journeys using Google Analytics and FullStory, run A/B tests, develop KPI dashboards in Looker/Power BI, and continuously
Qualifications
- Bachelor's degree in Business, Marketing, Digital Commerce, Information Systems, or a related field.
- Minimum of 5 years of experience in eCommerce, digital product management, website/app optimization, customer experience, or customer lifecycle/base management.
- Minimum of 3 years of experience driving customer-facing digital experiences tied to revenue, retention, conversion, or customer satisfaction outcomes.
- Experience managing or optimizing authenticated digital, eCommerce, or customer self-service experiences.
- Experience working in Agile development environments and partnering with technical and product teams.
Responsibilities
- Support the execution of the strategy and roadmap for authenticated & unauthenticated digital experiences across web and mobile apps.
- Lead continuous optimization of digital experiences by identifying friction, performance gaps, and opportunities to improve conversion and engagement.
- Develop clear, actionable digital experience requirements for initiatives, translating objectives into customer-centric solutions.
- Translate customer needs and journey friction into clearly defined experience problems, requirements and recommendations.
- Partner with UX/UI teams to design intuitive customer experiences across authenticated channels.
- Leverage analytics tools to identify journey friction and opportunities for improvement.
- Lead testing and optimization across digital experiences, including A/B and multivariate testing, personalization, and segmentation.
- Develop hypotheses, establish success metrics, measure results, and translate learnings into scalable improvements.
Skills
Education
Tools
Job description
Brightspeed is seeking a Senior Digital Experience leader to drive authenticated and unauthenticated web and mobile experiences across account management, billing, speed upgrades, and self-service. You will translate business goals into customer-centric digital solutions and partner with UX/UI, analytics, and product teams.
In this hybrid Charlotte role, you will optimize journeys using Google Analytics and FullStory, run A/B tests, develop KPI dashboards in Looker/Power BI, and continuously
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