Director of Content & Digital Communications

Greater Baton Rouge Economic Partnership; Baton Rouge (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

The Greater Baton Rouge Economic Partnership is seeking a Manager/Director of Content & Digital Communications to lead production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.

The role involves content development, calendar management, and outreach to partners to amplify the Partnership and the Better in BTR initiative.

Qualifications

• Bachelor’s degree required or in progress with relevant experience.
• Exceptional written communication skills for digital platforms including website, social, and email marketing.
• Ability to adapt writing style to different audiences and platforms.

Responsibilities

• Develop and maintain annual content calendar for The Partnership and Better in BTR social media accounts (Facebook, LinkedIn, Instagram, TikTok).
• Design images, graphics, and basic videos for social media platforms.
• Post content according to schedule and monitor social media communities.
• Develop and maintain monthly communications calendar, manage email communications and press releases.
• Edit and guide stakeholder communications, provide content development and proofreading support.
• Maintain and update website content for The Partnership and Better in BTR.

Skills

Content strategy

Social media management

Copywriting

Editing

Public relations

Project management

Analytics

Communication

Education

Bachelor’s degree in marketing, communications, public relations, or related field

Job description

The Greater Baton Rouge Economic Partnership is seeking a Manager/Director of Content & Digital Communications to lead production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.

The role involves content development, calendar management, and outreach to partners to amplify the Partnership and the Better in BTR initiative.