Manager/Director of Content & Digital Communications

Greater Baton Rouge Economic Partnership; Baton Rouge (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

The Greater Baton Rouge Economic Partnership is seeking a Manager/Director of Content & Digital Communications to lead production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.

The role involves content development, calendar management, and outreach to partners to amplify the Partnership and the Better in BTR initiative.

Qualifications

• Bachelor’s degree required or in progress with relevant experience.
• Exceptional written communication skills for digital platforms including website, social, and email marketing.
• Ability to adapt writing style to different audiences and platforms.

Responsibilities

• Develop and maintain annual content calendar for The Partnership and Better in BTR social media accounts (Facebook, LinkedIn, Instagram, TikTok).
• Design images, graphics, and basic videos for social media platforms.
• Post content according to schedule and monitor social media communities.
• Develop and maintain monthly communications calendar, manage email communications and press releases.
• Edit and guide stakeholder communications, provide content development and proofreading support.
• Maintain and update website content for The Partnership and Better in BTR.

Skills

Content strategy

Social media management

Copywriting

Editing

Public relations

Project management

Analytics

Communication

Education

Bachelor’s degree in marketing, communications, public relations, or related field

Job description

The Greater Baton Rouge Economic Partnership (The Partnership) Manager/Director of Content & Digital Communications leads and executes the production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.

Responsibilities

• Develop and maintain annual content calendar for The Partnership and Better in BTR social media accounts including Facebook, LinkedIn, Instagram and TikTok
• Design compelling images, graphics, and basic videos optimized for various social media platforms
• Post content and images according to schedule
• Monitor social media communities and implement digital audits to develop, track, and report on KPIs and strategy recommendations
• Engage with partner accounts and posts on behalf of The Partnership and Better in BTR as appropriate
• Maintain expertise in social media marketing techniques and economic development best practices and serves as resource for The Partnership staff

Social Media Management – 40%

• Develop and create a variety of engaging content formats including social media posts (text, image captions, short-form video scripts), website copy (landing pages, news articles, program descriptions), email marketing content (newsletters, announcements), speeches, and presentations
• Develop and maintain monthly communications calendar, managing email communications, press releases, report releases, etc.
• Conduct research and interviews as needed to gather information and develop accurate and informative content
• Serve as an editor for The Partnership stakeholder communications as needed, providing guidance, content development, and proofing expertise
• Maintain and update website content regularly for The Partnership and Better in BTR

Content Development & Management – 35%

• Identify, solicit, cultivate, and manage Better in BTR partnerships that expand the campaign’s reach and visibility, including coordinating partner participation, providing content and messaging resources, and developing opportunities for partners to amplify the brand across their own channels

Partnership Management – 10%

• Draft and/or edit news releases, media pitches, event briefings, talking points, and assist the departments in filling out surveys, speech writing, editing copy, etc.
• Assist with organizational announcements and announcement events with companies, localities/REDOs, and governmental agencies, maintaining clear and regular communication with all stakeholders
• Track, document, and report on local media placements and coverage, including monitoring media mentions, identifying trends and opportunities for increased visibility, and maintaining accurate records of earned media activity

Communications Management & Public Relations Duties – 10%

• Support department activities as needed (e.g. staffing events)
• Support additional design efforts as needed (e.g. print materials, merchandise, etc.)
• Manage content and assets, in conjunction with other marketing team members

Other Duties – 5%

Qualifications*

• Bachelor’s degree in marketing, communications, public relations, or related field
• Minimum 3-5 years of marketing, communications, and/or public relations experience
• Exceptional written communication skills with a proven ability to produce clear, concise, and engaging content quickly for various digital platforms, including website copy, social media, and email marketing
• Demonstrated ability to adapt writing style to different audiences and platforms
• Considerable knowledge of general marketing, social media, collateral development, website management and communications techniques is key
• Basic understanding of economic development principles and state and local government programs
• Considerable and successful experience in developing and implementing effective communications strategies
• Excellent project management and deadline management skills
• Strong analytical skills for measuring and optimizing marketing effectiveness
• Ability to lift 30-40 lbs.

*This position may be filled at either the Manager or Director level, with the final title determined based on the selected candidate’s experience, qualifications, and level of expertise.

Mission and Values

The Partnership exists to accelerate economic opportunity in the Baton Rouge area, for everyone.

The Partnership’s core values:

• Curious: We courageously step outside our comfort zones.
• Objective: We base our perspective and policy on unbiased analysis.
• Optimistic: We shape a future where success is not just achieved but redefined.
• Effectual: Focused on what we can control and influence, we lead with purposeful action.
• Collaborative: We believe our strength is in our partnerships.
• Authentic: We revel in the privilege of doing meaningful work.