Digital Marketing Coordinator Job Description
Department: Marketing & Communications
Classification: Exempt, Full-Time
Reports to: Senior Manager of Marketing & Communications
Work Schedule: Monday–Friday, 8am–5pm, with occasional evenings and weekends
Job Summary
The Digital Marketing Coordinator supports the Tampa Downtown Partnership’s communication efforts by managing daily social media content, updating the website, and assisting with copywriting and content development. This role plays a vital part in ensuring a consistent digital presence that reflects the organization's mission, programs, and placemaking initiatives. The ideal candidate is creative, organized, and proactive, with a passion for digital media and storytelling.
Key Responsibilities
- Develop, schedule, draft and post daily content on Facebook, Instagram, LinkedIn, X (Twitter), and other relevant platforms
- Monitor and respond to comments, messages, and trends to increase engagement and grow the audience
- Maintain a consistent posting schedule and help build content calendars aligned with organizational priorities
- Capture photos and video at events and activations for use on digital platforms
- Organize and tag Partnership content for future use
- Seek collaborations with Downtown businesses, events, etc.
Website Coordination
- Update and maintain website content (e.g., event pages, press releases, blog posts, staff bios)
- Ensure information, links, dates and visual content are current, accurate, and aligned with the organization's tone and branding
- Support web development consultants and track user engagement for continuous improvement
Copywriting & Content Support
- Draft and schedule short-form content such as event blurbs, social captions, web copy, and all of the organization's newsletters
- Assist the Media & External Affairs Coordinator with formatting and distributing digital campaigns
- Proofread materials and ensure message consistency across platforms
Brand & Administrative Support
- Maintain brand assets and content libraries (logos, templates, photos, etc.)
- Track marketing collateral and branded merchandise distribution
- Provide day-of support at events including signage setup, photography, social media coverage and audio-visual assistance
- Assist the department with general adminsitrative tasks, filing, and vendor coordination
Required Education, Experience and Competencies
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field preferred
- 1–3 years of experience in social media management, digital communications, or marketing support
- Proficient in Facebook, Instagram, LinkedIn, X (Twitter), and content scheduling tools
- Basic experience with CMS platforms (e.g., WordPress, Squarespace)
- Strong writing, grammar, and proofreading skills
- Familiarity with design platforms like Canva or Adobe Creative Suite a plus
- Excellent time management, organization, and attention to detail
- Comfortable working on-site in a collaborative officr environment and attending occasional off-hours events
Additional Compensation
- Fully paid Health and Dental Benefits
- Life Insurance
- Matching 401K
- Paid Personal Time Off / Comp Time
The Partnership is an equal opportunity employer. It is the policy of the Partnership to provide equal employment opportunities to all employees and applicants for employment without regard to race, creed, color, age, sex, religion, disability/handicap, pregnancy, childbirth, or related medical condition, citizenship status, service member status, sexual orientation, gender identity or expression, familial status, marital status, national origin, genetic information, or any other category protected by law in all employment practices
www.tampasdowntown.com