Strategic Social Media Lead: Client Content & Growth

Crossroads Professional Coaching; Baton Rouge (LA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance (employer-paid)

Bonus opportunities

Competitive salary based on experience

Job summary

Crossroads Professional Coaching in Baton Rouge seeks a hands-on Social Media Manager to own strategy, content calendars, and client engagement across multiple platforms. You will shoot and edit content, write client-tailored copy, and track KPIs to prove impact.

You’ll also manage Crossroads’ own social presence and contribute to web content when needed. The role requires fast-moving, polished writing, and the ability to sit across from clients to earn their trust while aligning with Christian

Qualifications

• Marketing background with working knowledge of core social media KPIs.
• Experience shooting video and photo content with DSLR or mirrorless cameras.
• Deep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTok.
• Experience with at least one social media management platform.
• Strong writing background and sharp editing skills.

Responsibilities

• Build and own the social media strategy and monthly content calendar for each assigned client.
• Shoot high-quality photo and video content using DSLR or mirrorless cameras for client social channels.
• Manage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTok.
• Write, edit, schedule, and publish posts and blogs for clients.
• Track social KPIs and report on performance to clients and the Marketing Director.
• Use social media management platforms to schedule, publish, and monitor content.
• Engage with client audiences and grow community engagement across platforms.
• Own and manage Crossroads' internal social media accounts.
• Assist with web content as needed.
• Meet directly with clients to understand their goals, provide updates, and follow through on every project.
• Handle email marketing for select clients, including newsletters and campaigns.
• Support broader client marketing needs, including research and occasional grassroots marketing efforts.
• Use Basecamp and Dropbox to manage projects and track time.

Skills

Social media strategy

Video shooting

Photo/video editing

Meta Business Manager

Social media platforms

Strong writing

Client-facing

Self-starter

Deadline pressure

Christian values

Tools

DSLR / mirrorless cameras

Social media management platform

Job description

Crossroads Professional Coaching in Baton Rouge seeks a hands-on Social Media Manager to own strategy, content calendars, and client engagement across multiple platforms. You will shoot and edit content, write client-tailored copy, and track KPIs to prove impact.

You’ll also manage Crossroads’ own social presence and contribute to web content when needed. The role requires fast-moving, polished writing, and the ability to sit across from clients to earn their trust while aligning with Christian