Director of Community Engagement & Growth

Hallkeen-Assisted-Living-Communities; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Paid time off

Job summary

HallKeen Assisted Living Communities in Washington, DC seeks a Director of Community Relations to drive lead generation, manage conversions, and grow occupancy and revenue through ethical sales and targeted outreach.

You will develop and implement sales/marketing plans, coordinate with executive leadership and the maintenance team, and monitor performance metrics to meet community goals while preserving a positive community environment.

Qualifications

• Minimum of five to seven years related business experience in skilled, assisted living, or retirement living facility/community management.
• Three–five years experience in operations management with demonstrated success in meeting financial goals.
• Licensed as an administrator for assisted living in states requiring such a license.
• Valid driver’s license.
• Must have submitted and completed a Criminal Background check for unlicensed employees in compliance with state regulation.
• Must provide a medical certification from a licensed healthcare provider confirming that the employee is free from communicable disease including TB in compliance with state regulation at hire and annually thereafter.

Responsibilities

• Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth.
• Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins.
• Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc.
• Meet or exceed metrics for quality and quantity of sales activities and new move-ins.
• Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities.
• Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis.
• Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts.
• Process all initial LIHTC certifications for new residents (if applicable), re-certifications for existing residents and internal transitions from LIHTC private-pay to Subsidy programs (only for Tax Credit Communities).
• Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times.
• Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily.
• Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained.
• Prepare and distribute all required move-in paperwork to insure smooth move in process.
• Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets.
• Maintain and protect the confidentiality of all resident, prospect and community business at all times.
• Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys.
• Work closely with Executive Director and Maintenance Team to ensure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times.
• Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role.
• Attend regular in-services as required.
• Perform all other tasks and assignments assigned by the Executive Director.

Education

Bachelor’s degree in business administration, healthcare administration, or related subject

Job description

HallKeen Assisted Living Communities in Washington, DC seeks a Director of Community Relations to drive lead generation, manage conversions, and grow occupancy and revenue through ethical sales and targeted outreach.

You will develop and implement sales/marketing plans, coordinate with executive leadership and the maintenance team, and monitor performance metrics to meet community goals while preserving a positive community environment.