Community Growth & Engagement Director

Trustwell Living, LLC; La Porte (IN); On-site; USD 65,000 - 95,000; Full time

Job summary

Trustwell Living, LLC seeks a Community Relations Director to drive occupancy and revenue for its assisted living communities. You will lead marketing, outreach, and referral networks, coordinate with the Executive Director, and implement selling plans.

You will train staff, develop events, and manage budgets to achieve annual targets while maintaining relationships with referral sources and the local community.

Qualifications

• Requires a high school diploma; a college degree in marketing or equivalent sales experience preferred.
• Successful experience in marketing/selling/closing sales of assisted living or similar housing community-based care.
• Ability to travel and work flexible hours.

Responsibilities

• Marketing: develop and implement plans to market and sell for assigned communities.
• Supports the Executive Director to achieve occupancy, move-in, and revenue targets.
• Acts as liaison between community resources and the Executive Director.
• Assist in formulating annual marketing/selling plan and budget; maintain the projected budget.
• Develop and implement calendars and activities for the community.
• Collaborate on community-based events with leadership team to raise awareness.
• Generate inquiries/move-ins via outside events, groups, and referrals.
• Maintain annual market competitive analysis.
• Sales: respond promptly to inquiries from referral sources; be single point of contact for referrals.
• Close sales by guiding prospects and their families through decision-making and education about services.
• Develop and maintain weekly leads from residents, families, and professionals.
• Use sales processes and reports to track data and achieve occupancy goals.
• Monitor progress of Sales Plan for assigned communities.
• Training: coach ED and backup team in marketing/selling/closing; conduct trainings.
• Coordinate with ED and SVP Marketing to address marketing/closing needs.
• Collaborate with management/ownership to execute marketing plans.

Skills

Marketing

Sales

Closing

Communication

Training

Travel

Education

High School Diploma

Bachelor's degree in Marketing or related sales

Job description

Trustwell Living, LLC seeks a Community Relations Director to drive occupancy and revenue for its assisted living communities. You will lead marketing, outreach, and referral networks, coordinate with the Executive Director, and implement selling plans.

You will train staff, develop events, and manage budgets to achieve annual targets while maintaining relationships with referral sources and the local community.