Director of Clinical Marketing & Partner Growth

BARCO; Duluth (GA); On-site; USD 170,000 - 260,000; Full time

Benefits offered by this job

A competitive salary package.

Autonomy in role.

International market leader with focus

Barco University internal training

Job summary

Barco seeks a Director of Clinical Marketing Development in Duluth, GA to drive market demand and revenue growth through OEMs, channel partners, healthcare systems, physician networks, and KOLs. You will bridge clinical and commercial strategy, developing compelling value propositions and joint go-to-market plans that accelerate customer adoption.

The role entails creating messaging, identifying unmet needs, and collaborating with stakeholders to validate impact.

Qualifications

• 5-10 years of successful experience in clinical marketing management.
• Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology, creating, writing, and developing unique product value propositions as scale.
• Strong understanding of PACS and Mammo software and clinical workflows.
• Experience engaging physicians, healthcare executives, and clinical leaders.
• Demonstrated ability to achieve results and influence stakeholders without direct authority.

Responsibilities

• Develop differentiated value propositions that combine Barco technologies with OEM, ISV, AI, workflow, and channel partner solutions.
• Identify unmet customer challenges and pain points and create integrated solution stories that deliver measurable clinical, operational, and economic outcomes.
• Collaborate with customers, partners, and internal stakeholders to validate solution effectiveness and business value.
• Create solution messaging, use cases, and customer-facing collateral that clearly communicate the value of combined offerings.
• Translate clinical workflows and customer pain points into scalable market opportunities.
• Focus on enhancing patient care and outcomes.

Skills

Clinical marketing

Healthcare IT

Stakeholder influence

Job description

Barco seeks a Director of Clinical Marketing Development in Duluth, GA to drive market demand and revenue growth through OEMs, channel partners, healthcare systems, physician networks, and KOLs. You will bridge clinical and commercial strategy, developing compelling value propositions and joint go-to-market plans that accelerate customer adoption.

The role entails creating messaging, identifying unmet needs, and collaborating with stakeholders to validate impact.