Director, Growth Marketing — Clinical Services

Children's National Medical Center; Silver Spring (MD); On-site; USD 151,000 - 252,000; Full time

Benefits offered by this job

Comprehensive health coverage

Generous paid time off

401(k) plan with match

Tuition assistance

Commuter benefits

Job summary

Children’s National Medical Center in Silver Spring, MD seeks a Director of Growth Marketing to lead strategy for priority clinical services and geographic markets, driving patient acquisition, referral growth and aligned brand investments.

You will partner with clinical, operational and physician leaders to translate opportunities into portfolio plans, define audiences and value propositions, and manage cross-functional campaigns across digital, creative and analytics teams.

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration or related field.
• Master's degree preferred.
• Minimum 12 years of growth/healthcare marketing experience.
• Minimum 7 years leading cross-functional teams.

Responsibilities

• Lead growth marketing planning for priority clinical services, geographic markets and organizational priorities.
• Define acquisition, referral, awareness and preference goals with clinical and operational leaders.
• Develop portfolio strategies, business cases and roadmaps with audiences, value propositions and investments.
• Coordinate cross-functional campaigns with Digital Experience, Creative Services, Social Media, Strategic Communications and analytics to improve awareness and referrals.
• Monitor KPIs, portfolio performance and investment impact; optimize strategy accordingly.

Skills

Growth marketing

Audience strategy

Brand positioning

Cross-functional leadership

Healthcare marketing

KPIs & analytics

Strategic planning

Education

Bachelor's degree: Marketing, communications, business, healthcare administration or related field

Master's degree: Marketing, business, healthcare administration or related field

Job description

Children’s National Medical Center in Silver Spring, MD seeks a Director of Growth Marketing to lead strategy for priority clinical services and geographic markets, driving patient acquisition, referral growth and aligned brand investments.

You will partner with clinical, operational and physician leaders to translate opportunities into portfolio plans, define audiences and value propositions, and manage cross-functional campaigns across digital, creative and analytics teams.