Clinical Marketing Growth Lead

Barco

Duluth (GA)

On-site

USD 120,000 - 180,000

Full time

9 days ago

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Benefits offered by this job

Competitive salary

Autonomy in role

International market leader with focus

Job summary

Barco is seeking a Clinical Marketing Development Manager to translate clinical challenges into market opportunities and accelerate revenue growth through OEMs, partners, and healthcare systems. You will develop compelling value propositions and joint go-to-market strategies that drive customer outcomes and pipeline growth.

You will lead the creation of solution messaging, use cases, and customer collateral, collaborating with customers, partners, and Barco stakeholders to validate value.

Qualifications

5–10 years of clinical marketing management experience.
Experience with diagnostic imaging, digital pathology, or healthcare IT.
Proven ability to influence stakeholders without direct authority.

Responsibilities

Develop differentiated value propositions combining Barco technology with OEM, ISV, AI, workflow, and channel partner solutions.
Create joint go-to-market plans with strategic partners and coordinate demand generation campaigns.
Identify and cultivate influential physicians and healthcare leaders (KOLs).
Coordinate OEM and strategic alliance campaigns and partner trainings.
Translate clinical workflows into scalable market opportunities.

Skills

Clinical marketing

Healthcare marketing

Stakeholder influence

KOL development

OEM partnerships

Tools

PACS

Mammo software

Job description

You will lead the creation of solution messaging, use cases, and customer collateral, collaborating with customers, partners, and Barco stakeholders to validate value.

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