Director of Catholic Education Marketing & Enrollment

Dallas; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Diocese of Dallas is seeking a Director of Marketing and Enrollment to provide strategic leadership for promoting Catholic education across the Diocese. You will develop and execute marketing, enrollment, and engagement strategies to raise awareness, attract families, and communicate the value of Catholic schooling.

A key focus is helping families access affordable opportunities such as TEFA and other tuition-assistance options, collaborating with diocesan leadership and offices to promote

Qualifications

• BA/BS in Marketing, Communication, or a related field.
• Minimum 2+ years of experience in digital marketing.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and/or email marketing platforms.
• Proficient in Microsoft Office Suite, Adobe Creative Cloud, and social media platform usage.

Responsibilities

• Execute all digital marketing strategies.
• Collaborate on multi-part digital marketing campaigns including email drip.
• Manage and optimize email marketing campaigns with automation, reporting, and content improvement.
• Engage with the community through digital channels including social media.
• Author compelling articles, emails, ads, and social posts.
• Monitor KPIs and report to refine campaign effectiveness.
• Maintain active social media presence to increase engagement and brand awareness.
• Create dynamic written, graphic, and video content to drive traffic to the CSO site.
• Organize weekly CSO newsletter and coordinate events.
• Assist with branding and miscellaneous marketing tasks.

Skills

MS Office

Adobe Creative Cloud

Social media

CMS

Analytical skills

Creativity

Communication

Team player

Email marketing

Education

BA/BS in Marketing, Communication, or related field

Tools

Adobe Creative Cloud

Canva

Email marketing platforms

CMS

Job description

Diocese of Dallas is seeking a Director of Marketing and Enrollment to provide strategic leadership for promoting Catholic education across the Diocese. You will develop and execute marketing, enrollment, and engagement strategies to raise awareness, attract families, and communicate the value of Catholic schooling.

A key focus is helping families access affordable opportunities such as TEFA and other tuition-assistance options, collaborating with diocesan leadership and offices to promote