Marketing & Enrollment Leader for Catholic Schools

Roman Catholic Diocese of Dallas; Dallas (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

The Roman Catholic Diocese of Dallas is seeking a Director of Marketing and Enrollment to lead marketing, enrollment, and engagement strategies for Catholic schools across the diocese. This role focuses on increasing awareness, attracting families, and communicating the value of a Catholic education, including opportunities like TEFA and scholarship promotions.

As a strategic partner, you will collaborate with the Superintendedent and diocesan teams to deliver compelling campaigns, manage

Qualifications

• BA/BS in Marketing, Communications, or a related field.
• Minimum 2+ years of experience in digital marketing.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and/or email marketing platforms.

Responsibilities

• Execute all digital marketing strategies under the guidance of the Superintendent.
• Collaborate on the development of multi-part digital marketing campaigns, including email drip.
• Manage and optimize email marketing campaigns, focusing on automation, reporting, and content improvement.
• Engage with the community through digital communication channels, including social media.
• Author compelling articles, emails, advertisements, and social media posts.
• Monitor, analyze, and report on KPIs to refine and improve campaign effectiveness.
• Maintain an active social media presence (Instagram, Facebook) to increase engagement and brand awareness, while proposing new and innovative content ideas.
• Create dynamic written, graphic, and video content that promotes audience interaction and participation, driving traffic to the CSO website.
• Organize and format weekly CSO newsletter.
• Coordinate CSO events and photo shoots/film crews.
• Assist with document formatting, branding, and other miscellaneous marketing tasks.
• Other duties as required.

Skills

MS Office

Adobe Creative Cloud

Social media

Content management

Communication

Creative thinking

Team player

Education

BA/BS in Marketing or Communications

Tools

Adobe Creative Suite

Canva

Email marketing platforms

Job description

The Roman Catholic Diocese of Dallas is seeking a Director of Marketing and Enrollment to lead marketing, enrollment, and engagement strategies for Catholic schools across the diocese. This role focuses on increasing awareness, attracting families, and communicating the value of a Catholic education, including opportunities like TEFA and scholarship promotions.

As a strategic partner, you will collaborate with the Superintendedent and diocesan teams to deliver compelling campaigns, manage