Director of Brand Narratives & Narrative Architecture

LAKE; Savannah (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

LAKE is seeking a Director of Narratives in Savannah to shape and share our aspirational lifestyle voice. You will collaborate with the Chief Creative Officer, developing narratives that connect campaigns, products, and experiences into a single, enduring language.

You are a thoughtful storyteller and a collaborative leader who crafts sentences that create feeling, trust and desire across digital, retail, social, email, and beyond.

Qualifications

• 8+ years of experience developing brand narratives, campaigns, and creative storytelling for premium lifestyle, fashion, beauty, or luxury brands.

Responsibilities

• Develop the seasonal and evergreen narratives that guide campaigns, product launches, and brand storytelling across every customer touchpoint.
• Partner closely with the Chief Creative Officer to translate creative vision into messaging systems that are thoughtful, scalable, and enduring.
• Shape, evolve, and protect LAKE's voice across paid, owned, earned, retail, and emerging channels.
• Work alongside Product Design to transform craftsmanship, fabrication, fit, and quality into stories customers immediately understand and emotionally connect with.
• Create messaging frameworks that enable Marketing, Ecommerce, Retail, and Brand teams to execute consistently while allowing each channel to feel native.
• Ensure storytelling remains cohesive across the entire customer journey—from acquisition through loyalty—so every interaction reinforces the same brand narrative.
• Raise the standard for creative writing across the organization through thoughtful editing, collaboration, and creative direction.
• Bring both strategic thinking and exceptional execution to the work, moving comfortably between big-picture narrative development and the details that make great writing memorable.

Skills

Brand storytelling

Copywriting

Creative direction

Cross-functional collaboration

Editing

Job description

LAKE is seeking a Director of Narratives in Savannah to shape and share our aspirational lifestyle voice. You will collaborate with the Chief Creative Officer, developing narratives that connect campaigns, products, and experiences into a single, enduring language.

You are a thoughtful storyteller and a collaborative leader who crafts sentences that create feeling, trust and desire across digital, retail, social, email, and beyond.